Another Munro teardown video: Base Taycan

[porsche_coyote]

Just posted, doing a walk around of the underside of the car. It's a '22 base Taycan with the only option being the RS Spyder wheels.



my favorite observation was about Porsche's margins on the wheels relative to the total profit most automakers see on the entire vehicle:

"every time somebody specs these wheels, it's like selling a Ford Escape or something."

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[Vercingetorix]

I stopped watching the second he said Porsch.

 

[tigerbalm]

Must not look at the comments.

 

[porsche_coyote]

Must not look at the comments.

Good plan. I already made the mistake of looking.

 

[blame.latitude]

I really enjoyed the video for that long look under the taycan. Hard to get that view otherwise... The dealer wont let me dick around in their shop and I dont have a lift at home!

 

[4thPcar]

I stopped watching the second he said Porsch.

I understood very little on this video but he did eventually discover how to pronounce the brand

 

[whitex]

I stopped watching the second he said Porsch.

Not snobby at all.

 

[Vercingetorix]

Not snobby at all.

Me or him? If you can’t be bothered to learn the correct pronunciation of what your reviewing then you can fuck off.

 

[WasserGKuehlt]

Me or him? If you can’t be bothered to learn the correct pronunciation of what your reviewing then you can fuck off.

Tbf, I find that somewhat acceptable from experts who aren’t “brand specialists”. Less forgivable was confusing the front with the rear (in the battery teardown video).

It’s unforgivable for brand specialists to butcher the pronunciation, and it’s usually a sign of general doucheness (several examples come to mind, like the CarWow dude).

 

[WasserGKuehlt]

"every time somebody specs these wheels, it's like selling a Ford Escape or something."

There is no fucking way those wheels cost “$500 for the set”. Also, a Ford Escape costs more than $5k.

Otherwise a pretty interesting and informative video - way better than the battery teardown from the same channel. Thanks for sharing.

 

[DCYL725]

There is no fucking way those wheels cost “$500 for the set”. Also, a Ford Escape costs more than $5k.

Otherwise a pretty interesting and informative video - way better than the battery teardown from the same channel. Thanks for sharing.

The gentleman has his business vocabulary mixed up. 10x markup from the acquisition cost (500 USD to 5000 retail) is a 90% gross margin or a 4500 gross profit by itself, which is only a single component of the car's BOM (Bill of Materials). Car manufacturer net margins fall in the range of low single digits to 10% which he alluded to with the Ford Escape analogy though each component on the BOM will have various gross margins. Every time the rims are sold is like a Ford Escape being sold is inaccurate.

The whole car's net margin (Unit economics, profit made per car sold) includes depreciation, amortization, and cost of labor.

As for Porsche's acquisition price of the forged rims, we can check the list of Porsche suppliers (probably a company in East Asia, my guess) that produces the wheels and look at their financial disclosures if they are publicly traded) to get a look at what kind of unit cost they are selling at. 500 does sound low for a set, though this is pure hunch.) 90% gross margin sounds way too high for a car rim. Can anyone knowledgeable chime in here?

I remember a Taiwanese publicly listed company making the Taycan21 aero blade wheels, but have forgotten the name of the company.

A quick search resulted in a Taiwan publicly listed company called Super Alloy Engineering that reported a 30% gross margin in the latest earnings report. This is likely a mixed gross margin between many product alloy-type product types but should be a good estimate. If we can get the volume sold and divide that by the revenue of the wheel supplier then we have an average sales price per unit, which is an estimate of the price sold to Porsche. 30% gross margin is roughly a 3.33x markup from the cost of manufacturing it for Super Alloy.

I need more revenue segment breakdown from Super Alloy to estimate how much Porsche is buying these wheels at.

 

[f1eng]

I stopped watching the second he said Porsch.

In many countries there is a local pronunciation of words from abroad (for them), whether cars, places or lots of other things.
The normal English pronunciation for Porsche (in England) is not Porsch-a but Porsch, only a very few people call it Porsch-a.

A bit like we pronounce Paris nothing like correctly or say Finland or Holland.

I don't find it any more irritating than any other country specific mis-pronunciation.

 

[whitex]

Me or him? If you can’t be bothered to learn the correct pronunciation of what your reviewing then you can fuck off.

I typically don't judge technical credibility based on someone's pronunciation of words. I work with experts in various fields who speak with heavy accents, using various regional pronunciations too. Porsche brand specifically has different pronunciations around the world, in different languages. Heck, record yourself pronounce Volkswagen, then go find the German pronunciation (it is a German brand after all), you might find you are pronouncing it the American way, which is not the same as German. You do drive their product, since they control Porsche, so if you have been mispronouncing Volkswagen Group, does that make you incompetent on the topic of VWAG cars?

 

[whitex]

A bit like we pronounce Paris nothing like correctly or say Finland or Holland.

Check out the translation and pronunciation of the city name Munich (English) in different languages (compare English, German, Polish, Greek - Google translate has recorded pronunciations for all those languages) - you might not even recognize that they are the same city name.

 

[Scandinavian]

In Greek it sounds more like Monaco than München to me.

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