Tooney
Well-Known Member
- Joined
- Aug 14, 2021
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- 2022 Taycan 4S
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Highest-Ranking Brands
Porsche ranks highest among premium brand car owners for a third consecutive year, with a 57.5% loyalty rate. Mercedes-Benz (49.0%) ranks second.
Lexus ranks highest among premium brand SUV owners with a 60.2% loyalty rate. BMW (55.8%) ranks second.
Toyota ranks highest among mass market brand car owners for a third consecutive year, with a 62.5% loyalty rate. Honda (58.8%) ranks second.
Honda ranks highest among mass market brand SUV owners with a 64.2% loyalty rate. Subaru (62.6%) ranks second.
Ford ranks highest among truck owners for a third consecutive year, with a 65.1% loyalty rate—the highest loyalty rate in the study. Toyota (60.8%) ranks second.
https://www.jdpower.com/business/press-releases/2024-us-automotive-brand-loyalty-study
Porsche ranks highest among premium brand car owners for a third consecutive year, with a 57.5% loyalty rate. Mercedes-Benz (49.0%) ranks second.
Lexus ranks highest among premium brand SUV owners with a 60.2% loyalty rate. BMW (55.8%) ranks second.
Toyota ranks highest among mass market brand car owners for a third consecutive year, with a 62.5% loyalty rate. Honda (58.8%) ranks second.
Honda ranks highest among mass market brand SUV owners with a 64.2% loyalty rate. Subaru (62.6%) ranks second.
Ford ranks highest among truck owners for a third consecutive year, with a 65.1% loyalty rate—the highest loyalty rate in the study. Toyota (60.8%) ranks second.
https://www.jdpower.com/business/press-releases/2024-us-automotive-brand-loyalty-study
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