Tsingtao
Well-Known Member
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- #1
Assuming that virtually nothing is random with respect to product positioning and promotion in a multi-billion dollar industry, one can only wonder what is going on at Porsche HQ. Is their target demographic actually loyal Porsche purists (i.e. the type of people who love performance cars and follow forums such as this one) or something else? The MB ad communicates that the baddest mother f'er on four wheels drives an AMG EV on his way home from work. And if we can't trade places with Mr. Hamilton, perhaps driving the same car as him will provide us a glimpse into what it is like to be the baddest mother f'er on four wheels. On the other hand, the Porsche "Soul, Electrified" (WTF does that even mean?) image communicates (to me at least) that the Taycan, in frozenberry!!!, is "the car" for Crazy Rich Asians who like Burberry jackets and yellow shoes. In other words, just another accessory to add to an already meaningless collection of status symbols. And so, the question becomes: Does Porsche need an ad/marketing agency that gets it, or do the rest of us just not get that frozenberry (and all that it entails) is the new black. (Sorry for the rant, but I really admire Lewis Hamilton, really wish that he was standing in front of a jet black Turbo S, and really, really hate pink cars.)