Dr Monty
Active Member
- First Name
- Monty
- Joined
- Mar 11, 2021
- Threads
- 1
- Messages
- 25
- Reaction score
- 20
- Location
- Japan
- Vehicles
- Taycan 4S Cross Turismo, BMW iX50, Audi
Thought this might be interesting food for thought, 'though a bit dated:I will preface all of this by saying: I think that the Taycan is a superb car. It's amazing to drive, and has exceeded my expectations in all respects except for the software--which is sad given how low my expectations were based on my previous Porsche ownership experiences.
I don't know that I agree with most of the asks on the OP's list, but I think that the thing that Porsche *does* need to learn (quickly) is that software eats the world.
All cars today are basically computer networks with a bunch of devices connected. Ultimately that means that there is a ton of functionality that can be gained solely through the clever application of software. Functions that used to require dedicated hardware can be built using just some imagination and code.
What Porsche (and most other legacy automakers) seem to still miss is that this fact has helped to set consumer expectations thanks to smartphones and even desktop computers in the past decade--where a device purchased years ago continues to gain new capabilities through regular software updates and upgrades. Building cars in such a way that they, too, can't take advantage of this is really idiotic in 2021.
I hear rumblings about VW group having 'gotten' software religion, but there's relatively little evidence yet to support that. Their in-car software for EVs has been buggy and difficult to use, with OTA updates either absent or shockingly infrequent.
As a 2020 Taycan owner I will give Porsche some credit for the new features they delivered with the WMA5 update. That gives me some hope that maybe they 'get it' and will continue to advance older cars via software updates. And then I will take away all of that credit for the fact that the update was something that had to be done at the dealer, and apparently takes even experienced Taycan techs the better part of three days to apply...
Porsche is changing. The mere existence of the Taycan is evidence of that fact. But they're still changing too slowly, and they have a very long way to go.
Per a nifty newsletter from Frederic Filloux sent out last August, in June 2020 (or was it 2019?) "Volkswagen Group’s CEO Herbert Diess (...) the following during a management meeting:
“It will be years before we have reached the necessary level of expertise in software to be able to compete at the forefront. (…) Even today, hardly a line of software code comes from us.”
About VW’s competition, he added:
“One of the unpleasant truths is that in China our market leadership is not a law of nature. (…) In China, the leader in electric cars is now called Tesla”. "
As my Taycan CT is scheduled for delivery in September, I am fervently hoping that the SW continues to improve and that instead of developing more options to charge us for Porsche will improve the SW and (re)structure their organization so that we can have the quality Porsche is known for in both HW and SW.
Listening to the customer and evaluating what may indeed be worth doing (if it aligns with the Porsche's objectives) seems like a no-brainer, but a SW UI (PCM) provides such an novel level of flexibility that Porsche's senior management might not even consider the concept of rapid user feedback-> change a valid way of working.