Report: Porsche Expands Taycan Production to 40,000 Vehicles

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Porsche plans to produce an impressive 40,000 all-electric Taycan cars per year, report says

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Porsche is reportedly doubling the planned production capacity for the Taycan, its first all-electric vehicle, to a massive 40,000 units per year, according to a German report.

Previously, Porsche was reportedly planning to produce about 20,000 Taycan vehicles per year.

It doesn’t sound like much, but it was an important volume for a vehicle program at the German premium automaker.

We previously reported on Porsche considering to increase the planned capacity of Taycan production, but they have now apparently made the decision to double it.

German magazine Automobilwoche (German and paywall) reports that they have now approved the expansion of the production capacity to 40,000 units per year.

It’s hard to overstate how significant it is for Porsche.

The program would be larger than the Panamera, Porsche’s flagship sedan and likely the closest competitor to their new all-electric vehicle.

At 40,000 units per year, it would become one of the company’s largest vehicle programs behind its SUVs like the Cayenne and Macan.

Porsche was apparently encouraged by early reservations for the Taycan, which they opened in a few markets.

In Norway alone, the automaker says that they received close to 3,000 reservations with deposits. Normally, Porsche sells only about 600 vehicles per year in the market.

Porsche plans to bring the vehicle to production around the end of the year and the production version of the vehicle should be unveiled in Frankfurt in September.

Earlier this year, the automaker said that it “enters the electric era with the new Taycan” and shared some details about its progress toward production.

The vehicle is expected to have a range of over 250 miles, but the most impressive feature is arguably the 800-volt system, which is double the voltage of most EVs and should allow a charge rate of up to 350 kW, theoretically able to charge the car to 80% in 15 minutes.

Electrek’s Take
If the report turns out to be true, it would be awesome and show that Porsche is truly serious about its electric effort.

We’re talking about a vehicle program that would almost be competitive with Tesla Model S volumes.

I think it’s going to have to be competitive in terms of pricing in order to sell those kinds of volumes.

We know that Porsche wants to sell the Taycan at different trim levels, but even the base one is expected to start at around $80,000-$90,000.

Interestingly, that’s also the starting price of the Model S now that Tesla discontinued the 75 kWh battery pack.

We are going to wait until we have all the details, but it might sound like the Model S might finally have a real all-electric competitor – though Tesla is likely to also update the vehicle by the time the Taycan hits the market.
 

Toolate

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Wow really impressive. It'll be interesting to see what US preorders will be like. The performance EVs are about to get their real first test...I'm sure a lot are watching how it fares.
 

M.K.

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Reading the waiting list thread I didn't believe the dealers that said they had hundreds of customers already on their list, but now I do! Shows the pent up demand out there for a proper luxury EV sports sedan!
 

Viand

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Didn't they only open up preorders for the most expensive ones only too? Or am i thinking of something else. Really great numbers to start if that is the case.
 

AllCovered

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They seem to be walking that back a little or hedging..

Porsche is still planning for 20,000 Taycan electric cars – but says it is being conservative

Porsche has been rumored to be planning to significantly increase the production of the Taycan, its first all-electric vehicle. But it now sounds like they are still aiming for 20,000 units the first year – though they think it’s conservative.

Over the last few months, we reported on Porsche publicly saying that they are considering increasing the planned capacity of Taycan production and later, a German report claimed that they are actually going to double production to 40,000 units per year.

Now, Porsche has released a new interview with Albrecht Reimold, the German automaker’s head of production, about the progress at the Zuffenhausen factory to bring both the Taycan and the new 911 to production.

When asked if they could use the production capacity of the Taycan for the 911 if the electric vehicle proves not to be as popular as planned, Reimold answered:

“Yes, we have the technical capacity to do that; but we are absolutely certain that it won’t be required. Based on feedback from the market, the calculation of 20,000 Porsche Taycan models in the first year may be a rather conservative estimate. I’ve had the pleasure of driving the car myself, and I can only say it’s absolutely fantastic! Which is the response we’ve been hearing from all sides.”

Porsche is planning to bring the Taycan to production toward the end of the year and the production version unveiling is expected in September.

Electrek’s Take
I might be reading too much into it, but it sounds to me like Porsche is still officially planning 20,000 units for the first year of production and they are leaving the door opened to potentially increase production.

It’s not exactly surprising to see an automaker like Porsche being “conservative” about electric vehicles.

If they were to release the actual original Mission E concept, I’d have no doubt that the demand would be higher than 20,000 units per year, but we all know that the production version is going to be toned down.

Depending on that, we will have a better idea of the demand.
Of course, it also requires a lot of planning to increase production significantly – both on Porsche’s part but also with suppliers.

Therefore, it would make sense for Porsche to plan a production ramp up over a year or two if the demand is really there.
 

GratedWasabi

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Agreed.

I've harped on this a lot but ESPECIALLY for an EV a waiting list signature does not come close to equaling a sale. I really believe a lot of these Tesla owners that signed up for the waitlist will bail when they realize it's less of a tech car and more of a driver's car and a lot of Porsche owners will bail when they realize it's not the Mission E.

So it's great if every dealership has hundreds of refundable waitlists but they have to be a bit nervous what the actual sales will be, especially until people have used and approved the charging network that's still a plan and not reality.
 

dennis

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All indications are that the Taycan will be priced much closer to the Panamera than the Cayenne with an entry price of $90K+. Peak year sales of the Panamera in US+Europe was 18,000 vehicles. To expect the Taycan to sell 40,000 at a similar price point is unrealistic IMO. Don't get me wrong I think the Taycan will be a great car and the first real competition for the Tesla Model S. But it appears to have less passenger and cargo room and will thus be more of a performance car and less of a family car which reduces its potential market.
 

SHY

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You guys really are spon on in your findings IMO.

I wouldn't worry too much about sales. In Norway alone I think you'd easily sell thousands of cars.

Prise wise it will be similar to a Model S (in Norway). And even if Tesla are making good cars, who wouldn't rather get a Porsche. It's a childhood dream for most boys to own one. And the quality of every component is second to none.

But for it to be as popular as a Model S or X you'd better to this:
-Offer 5 seats (and a tow hook like the X can have).
-Offer a "wagon" bodystyle (Sport Turismo, it also looks better IMO) for more cargo room.
-Be very quick to build the charging network. Today only Tesla has done this right.
-Too late now but I wouldn't have made it smaller than the Panamera. The Model S is a very big car - but this obviously is what people do want.

Then there's the question if Porsche wants the Taycan to be flooding the streets like Model S and X are doing up here. It's not like anyone turns their head when a Tesla is coming along anymore...

Btw I also love the upcoming I.D. Buzz :cool:
 
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