JonoNZ
Well-Known Member
- First Name
- Jonathan
- Joined
- Sep 1, 2022
- Threads
- 0
- Messages
- 90
- Reaction score
- 100
- Location
- Auckland, New Zealand
- Vehicles
- BMW iX M60, Audi RS3, Porsche Macan Turbo PR1X9KR5
Exclusive models don’t look that exclusive when they perform significantly worse or have out of date tech. It has nothing to do with volume.Sorry, but a lot of this doesn’t make sense. Porsche has no interest to favor Taycan sales over the Macan’s - if anything, the games with restricting allocations and price increases point towards pushing the former to be a more exclusive model, whereas the latter is and remains the brand’s bestseller.
Put differently: the success of the Macan is far more important, as a high volume seller. Timing the Taycan facelift to preempt the launch the (already late) Macan is nonsensical, and would have a double impact: a) they’re struggling to complete and deliver Taycans (a 30k unit/year model) so more demand for it is unwanted pressure, and b) the 60-80k unit/year Macan needs all the splash/attention as it goes full BEV so as not to drop too many sales.
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