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Per https://www.bloomberg.com/news/arti...orsche-911-is-the-most-profitable-car-of-2019
What’s more, the 911 debut will pull double duty as it counterbalances expected losses from the just-released Taycan. Porsche is expected to make 20,000 to 30,000 of the six-figure electric sedan, representing a $6.6 billion investment from the brand, including a new factory near the company’s headquarters in Stuttgart, Germany.
“Given the pomp and ceremony for recent EV launches, Porsche’s introduction of the new 911 Carrera was relatively low key,” Dean says. “[But] the sports car is well-timed, as it will compensate for the transition to battery-electric vehicles, which starts with the new Taycan, its least-profitable model.”
In an interview with Bloomberg TV, Porsche chairman Oliver Blume said the Taycan will eventually will generate a “good margin,” especially in the top-end versions, although returns won’t be as high as for other models. Dean pegs 2023 at the point it will turn a profit, by which time battery prices will have declined significantly; in the meantime, Porsche pushing its higher-margin “Turbo” version first is a smart strategy. (In this case, the term “Turbo” is used as a branding label to refer to the more expensive Taycan variants, since an actual electric turbo is impossible.)
What’s more, the 911 debut will pull double duty as it counterbalances expected losses from the just-released Taycan. Porsche is expected to make 20,000 to 30,000 of the six-figure electric sedan, representing a $6.6 billion investment from the brand, including a new factory near the company’s headquarters in Stuttgart, Germany.
“Given the pomp and ceremony for recent EV launches, Porsche’s introduction of the new 911 Carrera was relatively low key,” Dean says. “[But] the sports car is well-timed, as it will compensate for the transition to battery-electric vehicles, which starts with the new Taycan, its least-profitable model.”
In an interview with Bloomberg TV, Porsche chairman Oliver Blume said the Taycan will eventually will generate a “good margin,” especially in the top-end versions, although returns won’t be as high as for other models. Dean pegs 2023 at the point it will turn a profit, by which time battery prices will have declined significantly; in the meantime, Porsche pushing its higher-margin “Turbo” version first is a smart strategy. (In this case, the term “Turbo” is used as a branding label to refer to the more expensive Taycan variants, since an actual electric turbo is impossible.)
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