Porsche 3rd Quarter 2025 Financial Results

[Tooney]

Porsche AG reports robust net cash flow in a challenging market environment Porsche Newsroom

Crisis-hit Porsche plunges to $1.1 billion quarterly loss
Porsche's Operating Profits Are Down 99 Percent This Year

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[AutoX]

That really put things in perspective. In 3 quarters, Porsche netted 40mil euros. That's as much money as one star NBA player makes.

 

[slothinker]

Seems like they gave it their best shot. If the U.S. had followed through on supporting EV development Porsche would have been well positioned to compete with Tesla and BMW on the high-end. Worse, of course, are the tariffs. It seems to me China's aggressive move to EVs would have been predictable. My 2Ç.

 

[AutoX]

Seems like they gave it their best shot. If the U.S. had followed through on supporting EV development Porsche would have been well positioned to compete with Tesla and BMW on the high-end. Worse, of course, are the tariffs. It seems to me China's aggressive move to EVs would have been predictable. My 2Ç.

I wouldn't go blaming the US for Porsche's failure. The Chinese market is far bigger and sales in China have tanked. The problem is that Porsche did not put out a competitive product for a competitive price. As much as I like the way Taycan looks and drive, the product had way too many problems.

 

[Wivenhoe]

In terms of the Chinese market I would think the 25% tariff on European luxury cars didn't help.

 

[Lazy]

Sounds like a good time for a discount

 

[AutoX]

In terms of the Chinese market I would think the 25% tariff on European luxury cars didn't help.

When Xiaomi puts out a car that is faster than the Taycan Turbo GT for $73k with better tech. it's really hard to convince people to pay an extra 150k just for the badge.

https://www.motorauthority.com/news/1145870_2025-xiaomi-su7-ultra-price

 

[Fish Fingers]

When Xiaomi puts out a car that is faster than the Taycan Turbo GT for $73k with better tech. it's really hard to convince people to pay an extra 150k just for the badge.

https://www.motorauthority.com/news/1145870_2025-xiaomi-su7-ultra-price

Also reading that Porsche prices are due to rise in the US soon, due to the tariffs.

Source: Reuters
Jochen Breckner
Porsche Finance Chief

 

[ze_shark]

When Xiaomi puts out a car that is faster than the Taycan Turbo GT for $73k with better tech. it's really hard to convince people to pay an extra 150k just for the badge.

https://www.motorauthority.com/news/1145870_2025-xiaomi-su7-ultra-price

From the "why do people by Ferraris since Corvettes are cheaper" crowd.
If you think it is "just for the badge" and can stand to drive your Model Y, then you surely wasted your money buying a Taycan.

 

[feye]

When Xiaomi puts out a car that is faster than the Taycan Turbo GT for $73k with better tech. it's really hard to convince people to pay an extra 150k just for the badge.

https://www.motorauthority.com/news/1145870_2025-xiaomi-su7-ultra-price

No, Porsche was never about the price. People are happy to spend on a luxury product to show off - especially in China.



The problem is when that “luxury” product, compared to the local cheap competition, doesn’t feel luxurious at all, and actually lacks many of the increasingly important features the cheap local brands shine with.

The best way to explain: How much bling do you need to add to sell an old Nokia for four times the price of a new high-tech Huawei smartphone? After all, both make phone calls!



Let’s compare the navis as an example to dig deeper:

1. In China: My Zeekr 001 with Baidu Navi. I use Baidu on my phone when driving the Taycan in China, and on the large screen in my Zeekr. It’s like Google Maps - but so much better. It’s far more precise, offers way more relevant information, and is always up to date. For instance: Baidu has a count down on most traffic lights, so you know how long you have to wait.
   
   
2. In Germany: My Volvo EX90 with Google Maps. Frankly, it sucks. It was clearly never developed as a real car navigation system, and wow, does it show. In Germany, the HERE navi from BMW and Mercedes is much better for driving. Still, none of them even come close to Baidu in China!
   
   
3. Back in China: My imported 230k USD Taycan with HERE. From day one it was ancient - so outdated that I was driving on a highway bridge over water, while the navi showed nothing but blue sea. Years later, that highway finally showed up on the map but many other newer roads are still missing. And on the small screen, it renders so poorly it looks like tech from another century. A total failure in terms of user experience and usabiltiy!

Shall we compare battery tech?

Now Porsche says they want to go back and focus on ICE—where we all know it’s a shrinking, soon-to-be-dead market. Porsche will die with it.

 

[Jasper4S]

Very bad report.

EV shifts, tariffs, and the changing Chinese market are clearly shaking things up. I wouldn’t be surprised if we see more disappointing quarterly reports from other car groups too, maybe even a few that won’t survive this wave. I heard Nissan (not so niche as Porsche) isn’t doing great either.

Well played by USA and China. EU is loosing big time in this trade war.

 

[Jasper4S]

No, Porsche was never about the price. People are happy to spend on a luxury product to show off - especially in China.



The problem is when that “luxury” product, compared to the local cheap competition, doesn’t feel luxurious at all, and actually lacks many of the increasingly important features the cheap local brands shine with.

The best way to explain: How much bling do you need to add to sell an old Nokia for four times the price of a new high-tech Huawei smartphone? After all, both make phone calls!



Let’s compare the navis as an example to dig deeper:

1. In China: My Zeekr 001 with Baidu Navi. I use Baidu on my phone when driving the Taycan in China, and on the large screen in my Zeekr. It’s like Google Maps - but so much better. It’s far more precise, offers way more relevant information, and is always up to date. For instance: Baidu has a count down on most traffic lights, so you know how long you have to wait.
   
   
2. In Germany: My Volvo EX90 with Google Maps. Frankly, it sucks. It was clearly never developed as a real car navigation system, and wow, does it show. In Germany, the HERE navi from BMW and Mercedes is much better for driving. Still, none of them even come close to Baidu in China!
   
   
3. Back in China: My imported 230k USD Taycan with HERE. From day one it was ancient - so outdated that I was driving on a highway bridge over water, while the navi showed nothing but blue sea. Years later, that highway finally showed up on the map but many other newer roads are still missing. And on the small screen, it renders so poorly it looks like tech from another century. A total failure in terms of user experience and usabiltiy!

Shall we compare battery tech?

Now Porsche says they want to go back and focus on ICE—where we all know it’s a shrinking, soon-to-be-dead market. Porsche will die with it.

Who said that? Certainly not Porsche. What they actually said is that their earlier goal of delivering 80% fully electric cars by 2030 no longer matches their updated market outlook. That’s a slowdown, not an exit.

They still have three full EV models in their lineup: the Taycan, Macan EV, and Cayenne EV, with the all-electric 718 on the way.

And just to be clear, this isn’t aimed at you personally, more of a general note. There’s a lot of misinformation floating around here, often from the same few members. Unless Porsche’s official newsroom or investor reports announce a strategic change, there is no change. Porsche is a publicly listed company, they can’t just make up or hide major strategy shifts.

If we keep twisting facts like this, we’ll end up like a small gossip group instead of a car forum.

 

[Fish Fingers]

There are plenty of facts, info and (official Porsche) statements in this Reuters piece yesterday.

Crisis-hit Porsche plunges to $1.1 billion quarterly loss - https://www.reuters.com/business/au...ion-quarterly-loss-crisis-deepens-2025-10-24/

 

[chun]

Who said that? Certainly not Porsche. What they actually said is that their earlier goal of delivering 80% fully electric cars by 2030 no longer matches their updated market outlook. That’s a slowdown, not an exit.

They still have three full EV models in their lineup: the Taycan, Macan EV, and Cayenne EV, with the all-electric 718 on the way.

And just to be clear, this isn’t aimed at you personally, more of a general note. There’s a lot of misinformation floating around here, often from the same few members. Unless Porsche’s official newsroom or investor reports announce a strategic change, there is no change. Porsche is a publicly listed company, they can’t just make up or hide major strategy shifts.

If we keep twisting facts like this, we’ll end up like a small gossip group instead of a car forum.

Porsche need to announce officially that their cars don’t feel as luxurious as 30k Chinese cars, for you to believe it?

Weird, but ok. Maybe try some YouTube videos if you are not willing to go to car shows

Porsche did in quite an official manner announce that they are selling horribly in most foreign markets. Just because they still make EV cars, it doesn’t mean they actually sell them.

 

[chun]

From the "why do people by Ferraris since Corvettes are cheaper" crowd.
If you think it is "just for the badge" and can stand to drive your Model Y, then you surely wasted your money buying a Taycan.

Wasn’t aware Porsche is a Ferrari. When did Ferrari buy them?

I was quite sure Porsche is a volume mover, aka their profit depends on how many hundreds of thousands of cars they sell, not how how many limited models they sell.

However many “limited” 911 series porsche makes and tries to sell, they are still a 911 and they still look like one, and only fools would pay a cent more for them.

Stop these stupid comparisons, porsche never was and never will be Ferrari.

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