whitex
Well-Known Member
- Joined
- Jul 30, 2021
- Threads
- 58
- Messages
- 4,957
- Reaction score
- 4,134
- Location
- WA, USA
- Vehicles
- 2023 Taycan TCT, 2024 Q8 eTron P+
My ex-neighbor bought a 4 year old 911 Turbo a few years back, he likes cars and buys new ones often. When I talked to him about the car, he knew very little about the car other than it's a 911 Turbo, black on black, drives and sounds great. He didn't even know whether or not his car had rear-wheel steering, his answer was "yea, probably, it drives great". I think he is more representative of an average used Porsche buyer than we are. I think we forget that majority of people don't obsess over their cars like folks on this forum.@whitex - I agree with you that this tends to be more most car buyers and dealers "don't care" about options - cars are cars. I also 1000% agree with your macro point that options tend not to hold or add equivalent value to the car at time to sell over stock; however, I do think exotic and Porsche buyers tend to notice, seek out, and weigh getting those extras between various cars on the market when buying. In other words, it may be a differentiator to bring in the buyer from other alternatives in the market. For a buyer that can find cars with options up front, it can help quickly filter out and save some money if they planned to add some of these things. .....but that's my experience. If it helps someone here, awesome. I honestly don't have a stake other than would be good if the info benefits someone enthusiastic about the brand and car.....
I honestly don't think the numbers of discriminating buyers are that significant. They are probably all on here and other forums, however if you compare the number of members on a Taycan forum (which include people who don't have Taycans) to the volumes of Taycans sold, you will realize it's a small percentage. Almost all SA's I talked to in my search for a Taycan had very limited knowledge about Taycan options, often had misinformation. At the dealer I bought mine from, there was an SA who was considered an expert on Taycans, who also owned a Taycan. While he was helpful with some tips on how to use and setup the PCM, he admitted that I was the first customer ever who told him new things about the Taycan he didn't even know, even corrected some misconceptions he had.
While there are discerning, knowledgeable buyers, they are such a minority and will usually not pay much more anyways, that it's not worth for dealers to become experts on the cars and their options over different model years - insufficient ROI for the dealer. The recent car market boom and Taycan shortages, where all Taycans sold themselves essentially, didn't help motivate the dealers to get to know the Taycan line either.
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