Taycan Demand Grows, Especially Among Tesla and Non-Porsche Customers

Discussion in 'General Taycan Topics' started by Tye, Jan 3, 2019.

  1. Tye

    Tye Administrator

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    Porsche is becoming a threat to Tesla as demand for the Taycan grows

    Porsche's first full-production electric vehicle (EV), the Taycan, has garnered substantial interest from prospective buyers, according to Porsche North America president and CEO Klaus Zellmer, cited by CNET.

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    Although Zellmer didn't offer specific figures, he did state that if every person who placed a pre-order ended up purchasing the EV, the Taycan would be sold out in its first year. For context, Porsche had originally planned to produce roughly 20,000 Taycans per year, however, in November high demand led the automaker to increase production capacity by an undisclosed figure.

    Zellmer also provided details about who was pre-ordering the Taycan, showing that Porsche has a valuable growth opportunity ahead and is a legitimate challenger to Tesla.
    • Porsche is seeing considerable interest from consumers that are new to the company's vehicles, reducing any concerns of self-cannibalization. More than half of the pre-orders for the Taycan have come from consumers that have either never owned or do not currently own a Porsche. Rather than just seeing revenue flow from its core business into its EV segment, the Taycan is opening up a brand new revenue stream.
    • Not only is Porsche attracting a new clientele, but many of these consumers are coming from one of the most successful EV firms in the world, Tesla. Typically when Porsche poaches business from other brands, it comes from BMW, Audi, or Mercedes. However, Zellmer identified Tesla customers as being the most interested in the Taycan. This level of interest gives Porsche the inside track toward taking away market share from Tesla, while building a strong brand reputation in the EV space.
    If Porsche is able to capitalize on the early interest its EV has garnered, the automaker could see significant returns. Consumers are already showing interest in adopting EVs, which could bode well for automakers that invest in new electric models — 20% of US consumers will likely buy an EV as their next car, up from only 15% last year, according to a AAA survey. And as a result, in the first six months of 2018, EV sales accounted for nearly half of the growth in car sales within four major auto markets: North America, Europe, China, and Japan.

    If Porsche hopes to take full advantage of climbing EV interest, it will need to introduce more models — and fast, if it wants to meet its goal of having half of its production electric by 2023. If Porsche doesn't broaden its electric offerings it'll risk losing consumers to competitors who have done so, like Mercedes or BMW.

    https://www.businessinsider.com/tesla-under-threat-from-strong-interest-porsche-taycan-2019-1
     
  2. Series7

    Series7 Active Member

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    I believe once the Taycan is released and put in head to head tests against the Tesla, it'll be clear which one steals the other's thunder. Once that happens, I think Tesla stands to lose a lot of Model S sales to Porsche.
     
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  3. M.K.

    M.K. 2017 911 GTS

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    +1 Porsche Taycan will have Tesla beat on performance, brand heritage/prestige, build quality, service department access.
     
  4. JC Mann

    JC Mann New Member

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    Let’s not forget Tesla has much longer EV record and substantial infrastructure (Superchargers) than Porsche currently plans.

    When you start planning trips on any signifanct distance - and it does require PLANNING - I can’t help but be concerned.

    For reference, I have Model S (3 years) and Cayman S (5 years.) I AM hoping to buy Taycan to replace them both, but I’m concerned about range. 800-volt system does you no good if you have to use 40- or 30- or even 20-amp chargers.

    Will 15-minute charging be free (or even available after hours) when driving distances more than 150 miles (about 3 hours)?

    Also, nobody mentions that range goes down significantly when using lights, wipers, and heater, as well as higher speeds (due to increased aerodynamic drag.)

    Finally, Taycan will certainly siphon some of Model S sales, but right now (and for at least 2 years), the smaller Model 3 is the big seller.
     
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  5. PTT001

    PTT001 Member

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    Sure Tesla has a longer EV record but which one has a longer record producing some of the best performance cars ever made? Tesla has been riddled with production issues from paint, panel fitment issues and more. Porsche's charging network will take time to fully bake sure but once it does it will charge twice as fast using a worldwide standard and provide superior range and acceleration to every Tesla except the highest end models. All this at a lower cost. With Porsche's history and performance experience once they get the charging network down which is only a matter of time, it's game over for Tesla being unique in any way except the cachet its built as a luxury/status brand. My 2 cents.
     
  6. Earl Colby Pottinger

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    The problem, until the Taycan is delivered into the hands of people who test it in real world conditions you can not claim it's performance will be better than Tesla's. Also the production problems you try to bring up are from more than a year ago. And have little to do will the production today no matter what you think. But the real problem is how many charging stations will there be and where?

    As pointed out already any long trip will need the new stations to cut travel time. Again, this is something that we have to wait for Porsche to handle to see the results. Talk is cheap, it is seeing the results that really matter.

    Earl Colby Pottinger (Tesla, Bollinger and other BEVs fan)
     
  7. Dee

    Dee Well-Known Member

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    It all depends in what country you live.
    Here in Europe it's not a problem to charge your EV, many fastchargers (not Tesla Supercharger) of 43kW and up.
    Here in the Netherlands we have Fastned at every 50km or so.
    We have the most chargers per km2 in the world.
    Also, Porsche is working together with Ford and BMW (Chargenow network) so I don't see a problem.
    Besides, a Taycan has an (estimated) range of 400km so a trip to your local Porsche dealer (that's where the 350kW chargers are being installed) isn't a problem either cuz there's always a dealer nearby, at least it is in my country.

    But why worry, you can always charge at home at 3,7kW...:D
     

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