gnr3312
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Also 718 EV is not discontinued and will go on to production.
https://www.faz.net/aktuell/wirtsch...n-gegen-wohlstandserosion-accg-201075227.html
-The Group is highly complex. Take the entry-level model, for example: you wanted to scrap the electric 718. But because Audi needs the technical platform for this car for one of its own models, it’s now going ahead after all.
I always look at every project first and foremost from a Porsche perspective: does it make economic sense or not? Only then do potential synergies within the Group come into play. In the case of the electric 718, we have come to the conclusion that we will build the model – because it is the best solution economically and will be a fantastic car.
-Above the 911, you want to develop a new supercar; above the Cayenne, a large SUV. But shouldn’t you also be discontinuing some models? When will you discontinue the unsuccessful Taycan?
Streamlining the model range does not necessarily mean discontinuing entire model series. Often, it’s also a matter of phasing out variants. We’ve already started doing that. With the Taycan, we’ll further reduce the number of models and thus cut down on complexity. We have no plans to discontinue the Taycan in the short term. We’ve invested heavily in the model and want to monitor how demand develops.
-The electric Cayenne is now also going on sale. In which markets is such an electric supercar, with entry-level prices above 100,000 euros, actually saleable?
The most important market for the electric Cayenne is Europe. We are very pleased with the order intake. Should we go ahead with our plan to add an SUV positioned above the Cayenne to the range, then the United States will certainly be the most important market for this model. The roadscape there has continued to change, and there are significantly larger vehicles than the Cayenne on the roads there. US customers want larger cars – which presents us with the opportunity to offer something quintessentially Porsche.
https://www.faz.net/aktuell/wirtsch...n-gegen-wohlstandserosion-accg-201075227.html
-The Group is highly complex. Take the entry-level model, for example: you wanted to scrap the electric 718. But because Audi needs the technical platform for this car for one of its own models, it’s now going ahead after all.
I always look at every project first and foremost from a Porsche perspective: does it make economic sense or not? Only then do potential synergies within the Group come into play. In the case of the electric 718, we have come to the conclusion that we will build the model – because it is the best solution economically and will be a fantastic car.
-Above the 911, you want to develop a new supercar; above the Cayenne, a large SUV. But shouldn’t you also be discontinuing some models? When will you discontinue the unsuccessful Taycan?
Streamlining the model range does not necessarily mean discontinuing entire model series. Often, it’s also a matter of phasing out variants. We’ve already started doing that. With the Taycan, we’ll further reduce the number of models and thus cut down on complexity. We have no plans to discontinue the Taycan in the short term. We’ve invested heavily in the model and want to monitor how demand develops.
-The electric Cayenne is now also going on sale. In which markets is such an electric supercar, with entry-level prices above 100,000 euros, actually saleable?
The most important market for the electric Cayenne is Europe. We are very pleased with the order intake. Should we go ahead with our plan to add an SUV positioned above the Cayenne to the range, then the United States will certainly be the most important market for this model. The roadscape there has continued to change, and there are significantly larger vehicles than the Cayenne on the roads there. US customers want larger cars – which presents us with the opportunity to offer something quintessentially Porsche.
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