DRR
Well-Known Member
- First Name
- Don
- Joined
- Mar 13, 2019
- Threads
- 1
- Messages
- 93
- Reaction score
- 66
- Location
- Pittsburgh PA
- Vehicles
- 2022 Taycan 4S, 2021 Model Y Performance
I agree. With 30,000 pre-orders they can lose half and be in a better position to hit production deadlines and make higher margins. Porsche has never been a volume chasing brand plus they want to control the migration of their customers from their more profitable ICE cars. The real target here is Tesla not existing Porsche customers. It also looks like they pocketed the $7,500 US tax credit in their pricing. A Taycan 4S with decent wheels and a few options will be around $125,000. I'd prefer a Taycan 4 with the Mission E Turbo wheels since its this design that sold me in the first place. That model may be a few years away. I'm afraid a base affordable Taycan will look like a Panamera "Lite."It’s a Porsche, it would be twice that
Here is a simple explanation of the pricing, Porsche decided that if they priced the car at 30 or $40,000 less than they did, they would sell twice as many, but if they raise the price dramatically they lose half of their volume but actually make more profit from doing less It’s a simple calculation, if you raise the price of some thing buy enough and lose 50% of your sales you can still do more profit from far fewer sales and that is a much more attractive scenario for Porsche As long as they can convince 50% of their Porsche followers to fork over this kind of money, why not do it? And they will, they lose 15,000 of the 30,000 pre-orders and they’ll be happy to do it
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