Porsche Needs to Step Up for Its Taycan Customers

[Torv]

Tesla is doing exactly what Porsche should be doing for Taycan owners who demonstrated their commitment to the brand by buying their cars. It’s the right thing to do—not only to restore customer confidence, but also to drive future sales and strengthen long-term brand loyalty. Am I naive? Undoubtedly. Will it happen? Absolutely not.

https://electrek.co/2026/07/14/tesla-guarantee-resale-value-buyers-price-cuts/

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[SoccerMan94043]

Tesla is doing exactly what Porsche should be doing for Taycan owners who demonstrated their commitment to the brand by buying their cars. It’s the right thing to do—not only to restore customer confidence, but also to drive future sales and strengthen long-term brand loyalty. Am I naive? Undoubtedly. Will it happen? Absolutely not.

https://electrek.co/2026/07/14/tesla-guarantee-resale-value-buyers-price-cuts/

Screw all the people who pay cash! Damn elite!

 

[Flying ace]

Naive. Tesla is solely an EV company, propped up by irrational valuation and cheap credit. As its sole product, any slow down in EV demand cannot be absorbed by other products. So this is a strategy of burning cheap investor/cap ex/creditor money to prop up short term revenue, to hopefully reach a certain sales goal (guessing so certain executives get paid).

This is not a long term strategy nor replaces innovation and new products. I see this as desperation so certain executives gets paid. Sad.

 

[trycan]

This sounds like what Ford did (for different reasons) at the launch of the Mach-E in 2021.
You could finance the purchase and become the owner eligible to collect the USA-rebate $7500 (at the time). And there was a 3-yr term on the financing at which point you could return the car without owning anything additional (kinda like a lease). It was smart and I used it.

The Tesla offer is a future bet on the EV market and I like it. EVs are down right now, but I think they're going to slowly regain ground and eventually just be all cars. Not sure what that timeline is, but the endgame is certain in my opinion.

 

[Torv]

This sounds like what Ford did (for different reasons) at the launch of the Mach-E in 2021.
You could finance the purchase and become the owner eligible to collect the USA-rebate $7500 (at the time). And there was a 3-yr term on the financing at which point you could return the car without owning anything additional (kinda like a lease). It was smart and I used it.

The Tesla offer is a future bet on the EV market and I like it. EVs are down right now, but I think they're going to slowly regain ground and eventually just be all cars. Not sure what that timeline is, but the endgame is certain in my opinion.

I completely agree.

EVs are the future whether they like it or not, and automakers must recognize and act on that reality sooner rather than later. The industry’s fixation on short-term quarterly earnings risks undermining its long-term competitiveness as more agile rivals continue to innovate and outpace legacy players.

In Porsche’s case, they’re struggling because they failed to keep up with China’s rapid advancements in EV technology. Rather than adapting and innovating, Porsche clung desperately onto its inflated profit margins while Chinese competitors surged ahead, drawing customers toward more advanced and cost-effective domestic options.

The same thing happened here in the US as Porsche retrenched their EV development and torpedoed their existing EV marques, putting their otherwise loyal (dare I say fanatical) customer base between a rock and a hard place insofar as resale and trade-in valuations are concerned.

Put another way, how many of you will buy another Taycan knowing the monetary hit you’ll take three years hence when it comes time to upgrade— when or if a next-gen Taycan even materializes? And how many of you will lease one knowing that your inflated monthly payment is effectively propping up a cratering residual value?

 

[Gino]

Tesla is doing exactly what Porsche should be doing for Taycan owners who demonstrated their commitment to the brand by buying their cars. It’s the right thing to do—not only to restore customer confidence, but also to drive future sales and strengthen long-term brand loyalty. Am I naive? Undoubtedly. Will it happen? Absolutely not.

https://electrek.co/2026/07/14/tesla-guarantee-resale-value-buyers-price-cuts/

Unfortunately Porsche has not dropped their prices on Taycan and has no intention to. We are stuck with the depreciation of the early model years as they try to squirm their way out of early battery issues.
The primary source of dropping resale values has been the questions around the batteries. The real impact to residual values will not be realized fully for another 3-4 years until the J1.2 batteries solve these issues, demonstrate long life and the elimination of the premature death & fires.
Porsche will still be susceptible to the decline in residual values of EVs vs ICE models until there is a third party market for Porsche EV out of warranty service which is significantly cheaper than Porsche’s offerings just like with Porsche ICE vehicles.
I expect this will happen by 2030 but for those trading in your Taycan before then your residual values will suffer.

 

[barryrs]

This sounds a lot like personal contract purchase (PCP) that has been around for decades in the UK (started by Ford in the 90'S).

These deals come with a guaranteed future value which is typically designed to get you to roll a small amount of "equity" into the next PCP deal.

To keep it on topic Porsche UK's offerings are terrible in my view with high interest and low GFV's.

 

[Vim Schrotnock]

I think it's smart. Tesla has been doing a lot of things that legacy mfg.'s aren't doing just because they are legacy mfg.'s. Not putting a bunch of development $'s into a useless 'refresh' of the body style every 4-5 years is one thing Porsche could learn from. They could have taken all the $'s spent on useless changes to the design of the body panels and given that back to their customers in the form of some kind of 'resale security'. But legacy car mfg's are stuck in their old ways...

 

[gtataycanturbo]

Too naive. Dealer and corporate wouldnt even swap out a PSCB rotor that has a defect for my Taycan that's under warranty. Let alone guaranteeing an entire vehicle's value.

 

[Vercingetorix]

A car manufacturers job is to sell cars, not buy them back.

 

[Tpup]

I'd be happy if each service visit was not treated as an opportunity to charge me for stuff I don't need and if they could get parts in a reasonable amount of time.

 

[Gkwan]

I completely agree.

EVs are the future whether they like it or not, and automakers must recognize and act on that reality sooner rather than later. The industry’s fixation on short-term quarterly earnings risks undermining its long-term competitiveness as more agile rivals continue to innovate and outpace legacy players.

In Porsche’s case, they’re struggling because they failed to keep up with China’s rapid advancements in EV technology. Rather than adapting and innovating, Porsche clung desperately onto its inflated profit margins while Chinese competitors surged ahead, drawing customers toward more advanced and cost-effective domestic options.

The same thing happened here in the US as Porsche retrenched their EV development and torpedoed their existing EV marques, putting their otherwise loyal (dare I say fanatical) customer base between a rock and a hard place insofar as resale and trade-in valuations are concerned.

Put another way, how many of you will buy another Taycan knowing the monetary hit you’ll take three years hence when it comes time to upgrade— when or if a next-gen Taycan even materializes? And how many of you will lease one knowing that your inflated monthly payment is effectively propping up a cratering residual value?

I won't, I'll buy a Cayenne S Coupé (or Turno) in 3 years when it's down ~40% !

 

[EXOTIC3]

I think it's smart. Tesla has been doing a lot of things that legacy mfg.'s aren't doing just because they are legacy mfg.'s. Not putting a bunch of development $'s into a useless 'refresh' of the body style every 4-5 years is one thing Porsche could learn from. They could have taken all the $'s spent on useless changes to the design of the body panels and given that back to their customers in the form of some kind of 'resale security'. But legacy car mfg's are stuck in their old ways...

Tesla is playing chess while all LEGACY is playing checkers it’s been like this the last 10 years.


They have roughly $49 billion of cash on hand to fund these investments.


Tesla is well capitalized and is also seeing a resurgence in their business. They just sold 25% more cars in quarter 2..., than they did previously over (480 K deliveries)
On top of that Tesla is well positioned in many future AI developments as a company.

 

[Vim Schrotnock]

Tesla is playing chess while all LEGACY is playing checkers it’s been like this the last 10 years.


They have roughly $49 billion of cash on hand to fund these investments.


Tesla is well capitalized and is also seeing a resurgence in their business. They just sold 25% more cars in quarter 2..., than they did previously over (480 K deliveries)
On top of that Tesla is well positioned in many future AI developments as a company.

I have to agree. So many people are looking at this through the '...car companies don't do things this way...' and that is why Tesla and the other EV manufacturers are eating their lunch. I'm frequently told '...all the major players do it this way...' or something to that effect. My response is that if a lot of people have been doing the same thing for a long time, there is almost certainly a better way to do it.

The legacy car manufacturers just have too many things in the '...we've always done it this way' category to move quickly or to make significant changes. Not a good position to be in.

 

[FlyingPoint]

Naive. Tesla is solely an EV company, propped up by irrational valuation and cheap credit. As its sole product, any slow down in EV demand cannot be absorbed by other products.

Only an EV company -- when Tesla is selling hundreds of thousands of its robot Optimus in three to five years, we will see. The reason its valuation is so far beyond the metrics of a car company is because of its new product potential and that product's potential dominance. I remember when Apple used to viewed this way. Legacy OEM's can't think beyond the traditional automobile box and frankly that business model is no longer competitive. If one thinks I am wrong look at the Chinese phone manufacturer (Xiaomi) that sold and delivered over a 100k cars in its first 230 days of commencing deliveries. Think about that -- it took Porsche almost 3.1 years to reach 100k Taycan delivered. A prestigious legacy brand could not compete with a phone manufacturer. That should tell us all something.

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