Has Taycan Depreciation Changed the Porsche Experience?

[JerryLNK]

@Truthteller - I've had MY22 since new. My wife and I spec'd it in 2021 and took delivery in 2022. The way the car made my pulse race upon seeing it then is the same as now. And that doesn't include getting in it and driving it. For me, the Taycan is a brilliant car. Not once has depreciation been a concern because I appreciate the world class engineering of this vehicle. I have driven it 48,000 miles and cannot wait to drive it again whether it's around town or long-distance.

Many happy journey's to you and this community of enthusiasts!

Sponsored

 

[Rob Scott]

Porsche has traditionally been a brand that many people associate with a certain level of status or exclusivity. With the Taycan, however, the depreciation over the past few years has been quite significant, which has made pre-owned models much more accessible than when they were new.

Of course, this kind of price shift is difficult for anyone to predict, and it also means more people now have the opportunity to experience the car. At the same time, from the outside it can be hard to tell whether a Taycan is brand new or a few years old, unless it’s a very distinct version like the Turbo GT.

I’m curious how other owners or enthusiasts feel about this, does the change in resale values affect your perception or enjoyment of the car in any way?

No!

 

[gnr3312]

I don’t mind the depreciation because I get to drive a fantastic car for far less than new. Do I wish I could get a new one? Sure but I only keep my cars for 2-3 years so leasing a CPO was best of both worlds.

 

[curiousurick]

Exclusivity has never been a conscious reason for me to enjoy something. Why should I like something I have because other people don’t? I enjoy it because it’s fun to drive, the best color car I’ve ever seen, and better for the environment than similar cars. The fact that it lost so much value for illogical reasons made me spend more money than I otherwise would have on a car. So I guess depreciation had the opposite effect of your theory on my experience.

 

[BjörnfromHamburg]

So next time I will go budget brand, since they seem to give premium experience and residuals, while premium brands like porsche give subpar experience and horrible deprecation

hell yes, one has to suffer sometimes to drive the car you really want to.
I'm one of those masochists.

 

[ebarron]

As someone watching my Taycan CT slowly cross the atlantic with anticipation I'll say this.

I ordered the taycan because of the Porsche experience.

This car Is meant to be driven. An amazing hands on experience, and I dont mean in just a straight line like many other electrics. Further that was just with the build I test drove.

The car still looks and feels like a Porsche. Though with asterisks. The front end downgrade is a crime deserving of consequences, and the all digital ergonomics are no better.

Regrettably the Porsche experience also has always included Porsche Dollars. We can argue magnitude for entertainment but not their existence. So in my mind depreciation is just Porsche Dollars. I keep cars, so I don't care.

The one thing I do worry about with in terms of the Porsche experience being impacted is, will I be able to maintain the car? I plan to futz with it. Simple at first, perhaps just spacers. But over time I'm concerned that I'll need PIWIS 4, and I'm trying to figure out if Porsche's new security will prevent me from playing with my toy. Can a regular guy get a copy and use it? Are we still allowed to tinker? Porsche was never a company that required people tracking their car to goto the dealer. They self maintained. It was a point of pride. My tracking days are perhaps behind me, but my tinkering days are not.

 

[RodeoDrive]

..and the Taycan was the only one which appealed to me enough to buy it.

I absolutely recall that moment when I drove a Taycan the very first time.
Took full 10 minutes to know I want one - one does not often get that clarity in life!

At the moment they are in survival mode, they are hoping that the warranty ends before more fail, and then they called it an "aging fault", so that the Approved doesn't have to pay for it. This is a horrible move, which is scummy. We shall see what happens - there is no way a fault that disables the car suddenly can be "normal aging". Normal aging is the SoH dropping over time, but not the car becoming useless. So we shall see how that is interpreted, we will know in a couple years.

On the bright side, Porsche did extend warranties for clear manufacturing issues - OBC, heater etc.
On the not so bright side, this is VAG who faked their diesel emissions not to long ago - lying to the entire planet.

As a J1.1 owner with another 5y of battery warranty, I'm not so worried about the battery breaking, it is the overall picture of this and that and the other breaking and requiring lengthy dealer visits is more annoying.

Should they in deed exclude a battery manufacturing defect from Approved coverage in the future would be a rather big nail in the coffin of Porsche's electric credibility - inclined to think they're not that stupid, but one never knows what some accountant thinks.

 

[Mr.Smith]

I paid top dollar for my Taycan knowing it would not only depreciate, but that it’s also the fastest depreciating variant.

In six months, it’s worth $100k less. I knew this would be the case.

You’re paying a fee to use a car, an experience you really love, not a store of value over time. I’m paying $35k a year for seven years of enjoyment.

This idea of cars being a money-making asset really started after the 2008 financial crisis due to money printing, and then even more money printing during Covid.

For reference:
In 2005, I was offered a McLaren F1 for $850k. The car was just sitting, no one wanted it. It sold a few years back for $21m.

At the same time, I was looking at an F50 for $350k and an F40 for $180k. These cars didn’t move. They were not an asset class.

Old air-cooled 911s were nothing before excessive money printing. Only enthusiasts wanted them, not speculators. Now you have to kiss a Porsche dealer’s ass to buy a 911? Is this theTwilight Zone?

As prices finally start to come down post-Covid money printing, we’ll see many cars that “held their value” come back down to reality too.

Just like pre-Covid, you could get a Taycan for around 18% off, plus the $7,500 tax credit, whereas during Covid Taycans had ADMs.

As someone who has a wholesale license and deals with people in that space, I see a clear pattern in wholesale car prices in the US.

Cars have a floor where the market settles. A Lamborghini Huracán sits around $200k regardless of mileage (within reason). That’s the market.

For EVs, there are categories, but they all end up in the same place.

High mileage, cheaper EVs like the Chevy Bolt are around $10k.
Older Model 3s are around $15k.
Luxury EVs like the Taycan and Plaid land in the $50k to $80k range. That’s roughly what the secondary market will pay for these EVs.

My car will be worth $80k to $90k in three years, no matter how low I keep the miles. That’s the secondary market tolerance for used luxury EVs.

 

[JimBob]

I have a 2020 Taycan, so on the older side. It still brings joy to me every time I take it out and not many issues along the way. The depreciation has absolutely prevented me from doing a trade to a newer version. I won't pay twice. The test will be when the battery goes out of warranty and how long it can be kept at a reasonable cost. There are options coming up at a lower cost, read Chinese.

The Taycan looks like a unicorn. Shows up once, burns brightly and when it's gone, it's gone.

 

[69Mach390]

The only thing that hurt the Taycan a little more is that the facelift is so much better technically that the pFL is essentially obsolete. Not just due to range but because the pFL cars have widespread battery issues. Or well, obsolete is perhaps not the right word, but the value proposition is significantly skewed towards the facelift.

I was with almost everything you said until this part.

Yes the 2025+ cars are faster with better batteries and more range.

But if you look at the resale values of those already……. The market/buyers don’t seem to care and the 25+ resale values already seem to follow the exact same path of the 2020-2024 models.

You can already get well equipped 25+ 4S with low miles used for under $100k.


2025 4S for $99k-
https://www.cargurus.com/Cars/inven...2974&zip=23464#listing=431838528/NONE/DEFAULT

Shoot, I even found a basically new (110 miles) 2026 Taycan 4 for $99k-
https://www.porschewestpalmbeach.co...edium=referral&utm_campaign=cargurus_listings

 

[prj]

I was with almost everything you said until this part.

Yes the 2025+ cars are faster with better batteries and more range.

But if you look at the resale values of those already……. The market/buyers don’t seem to care and the 25+ resale values already seem to follow the exact same path of the 2020-2024 models.

You can already get well equipped 25+ 4S with low miles used for under $100k.

They are not well equipped though. The reason there are cheap cars not selling is because they don't have options people want or they are not CPO.

Well in the US they are cheaper in general anyway than in the EU. We get shafted here because of the VAT and because Porsche eats a ton of the FX cost on US market.

That said, my CT4 was ~135k without VAT and insane options spec brand new, and it's MY26 with the faster PCM...

Is it going to cost 100k in two years? Probably, but that's not the point.

 

[69Mach390]

They are not well equipped though. The reason there are cheap cars not selling is because they don't have options people want or they are not CPO.

Well in the US they are cheaper in general anyway than in the EU. We get shafted here because of the VAT and because Porsche eats a ton of the FX cost on US market.

That said, my CT4 was ~135k without VAT and insane options spec brand new, and it's MY26 with the faster PCM...

Is it going to cost 100k in two years? Probably, but that's not the point.

For sure could be different in the US markets.

But what I’ve seen from shopping for a used Taycan over the last 6 months or so is that “well equipped” ones don’t have any better resale value.

“Resale value” as defined as selling price used compared to original MSRP.

No, the 2025 4S above asking $99k isn’t fully loaded. But it does have the normal stuff people want-

Big battery, premium package and upgraded wheels. Plus it’s CPO.

The window sticker was $138k-
https://stratham.porsche.com/en/inv...4s-preowned-79WEOW?condition=porsche_approved

And keep in mind, that’s just “asking price.”

Either way, it’s not out of line for what we saw a 2024 4S similarly equipped for a year ago.

Time will tell, but I honestly don’t think the 2025+ cars are going to fair any better in the used market than earlier models based on data so far.

 

[prj]

The window sticker was $138k-
https://stratham.porsche.com/en/inv...4s-preowned-79WEOW?condition=porsche_approved

Sticker was $138k but no Taycan sells for sticker (at least 8% discount), so let's say 127k
The car is 1.5 years old - build date 11.07.2024.

You don't think 28k in 2 years is normal? The car already lost at least 10k when it drove out the dealership with 0 miles on it.

I don't see anything special here.

 

[Mr.Smith]

Sticker was $138k but no Taycan sells for sticker (at least 8% discount), so let's say 127k
The car is 1.5 years old - build date 11.07.2024.

You don't think 28k in 2 years is normal? The car already lost at least 10k when it drove out the dealership with 0 miles on it.

I don't see anything special here.

$7500 tax credit a r e factored in as well

 

[Taycan4S_UK]

Sticker was $138k but no Taycan sells for sticker (at least 8% discount), so let's say 127k
The car is 1.5 years old - build date 11.07.2024.

You don't think 28k in 2 years is normal? The car already lost at least 10k when it drove out the dealership with 0 miles on it.

I don't see anything special here.

shouldn't we be using percentage rather dollar value? just saying

Sponsored