I think a bigger problem is that companies used to building ICE cars are trying to wedge an EV drivetrain into their ICE designs. It would be like a horse carriage manufacturer suddenly deciding to replace the horses with an engine, but keeping the carriage design the same. Add to this an ever increasing complexity of the cockpit which presents a challenge for companies which have been used very slow development cycles, and this results in a poor user experience.
I didn't realize the i3, i4, i7, i8, iX share the same platform. In my entire life, I always liked BMW cars but never ended up buying one - there was always something slightly more attractive as far as bang for the buck (e.g. got a 911C4 instead of M5, Model S instead of i8), or the dealers played some weird games. The closest I came was very early 2000's, I wanted to buy two X4's IIRC (an M and an lower trim). They were also not too keen on trading-in my then 2 year old 911C4. The dealer literally told me no trade-ins and I have to choose only one of the two (they had both in inventory or coming within days) - this had nothing to do with ability to pay by the way as we never got that far in the process. I never truly understood what their end game was, perhaps they were looking for me to suggest an ADM? I told them I want to buy both, they said no, so I ended up going to VW to look at Phaeton but ended up with W8 and V6 Passats instead (Phaeton was hard to get back then).
