Big Discounts on new Taycans

[WasserGKuehlt]

I don’t think you have answered the Q! I can see no benefits of an SUV over say an A4/6 S4/6 RS4/6 Avant or Allroad. In my experience internal space is compromised, handling and performance not so great but as always each to their own. I’m just saying I don’t get it!!

It’s quite simple: elevated driving position. When all around you are tall, you need to be the same. As a side benefit, it’s also more comfortable for in/egress.

I love me a wagon (on my 5th now), but there are things it can’t/won’t do. Not saying that 100% of SUV buyers are going up that forest road, or out-towing a wagon on a daily basis..

Sponsored

 

[tutis]

Some of the Porsche equity research I've read has picked up on sluggish Taycan sales and they're extrapolating that this may be a big long-term headache for Porsche if its target customers are too enamoured with their ICE products, and if people buying EVs are less willing to pay the Porsche premium (Chinese EVs are "good enough").

I don' t think that Porsche has cracked this code yet. its share price has taken a massive hit in the past 9 months

 

[f1eng]

The fact that it's available? (As in "offered for sale, as part of the lineup").

As far as I can tell, the only wagons still on sale in the US are from Volvo, Porsche and .. Audi? All the others have become "all terrain".

Shame isn’t it?

Fashion is so stupid sometimes (often?).

 

[RGBArgee]

It’s quite simple: elevated driving position. When all around you are tall, you need to be the same. As a side benefit, it’s also more comfortable for in/egress.

I love me a wagon (on my 5th now), but there are things it can’t/won’t do. Not saying that 100% of SUV buyers are going up that forest road, or out-towing a wagon on a daily basis..

So elevated driving position- friends wife fell out of their Range Rover due to being high up. Not convinced the benefits are there in real life but do understand having bought a thing or an idea it’s difficult to form an objective view- no one wants to admit they have been sold a pup do they - take our former PM Johnson and Brexit- reality is very different. Maybe we need a new thread on SUV VERSUS ESTATE CAR.

 

[Murph7355]

Do you not have Audi S/Rs 4 and 6 estates? Dare I mention the B* word? BMW 3/5 series estates?

There's always danger in projecting personal likes/dislikes more widely.

I'm a big fast estate car fan. Like you, I think they tick the boxes for fast family transport etc.

Try taking my OH's XC90 away though, and she'd more likely run you over with it. And tbh, I wouldn't want to see it gone (yet) either - in terms of function, it's probably the best car we own by some margin.

There are no space constraints to it cf an estate car. Quite the opposite (my old RS4 is laughable in terms of interior space. The Taycan isn't much better given its exterior size). It's a fantastic place to be with kids and a full boot (trunk for those stateside!). The elevated cabin position plays a huge part in this, and also helps it feel safer.

Remember too that Volvo are no longer doing estate cars in the UK. It's all SUVs/crossovers from here. I don't think they'll be the last to do this (look at Ford's hatchet job on its range!).

 

[Murph7355]

So elevated driving position- friends wife fell out of their Range Rover due to being high up. Not convinced the benefits are there in real life but do understand having bought a thing or an idea it’s difficult to form an objective view- no one wants to admit they have been sold a pup do they - take our former PM Johnson and Brexit- reality is very different. Maybe we need a new thread on SUV VERSUS ESTATE CAR.

Was your friend's wife coming back from a bar....?

It has nothing to do with having bought one and trying to justify it. If I may be so rude, that's the same sort of dismissive "I know best" BS type argument that led to Brexit in the first place

Compare a Volvo V90 and XC90....the driving position of the latter is a lot higher (whether you value that or not, others do), the interior space is a lot bigger and a lot more practical etc. And I'm not sure "fashion" comes into it - both are the same. The V90 handles better....but is anyone really buying a Volvo for 0.5sec off the 0-60mph time and the ability to throw a wardrobe about a bit more around corners?

If there wasn't demand, Volvo wouldn't be withdrawing estates from the market here.

 

[RGBArgee]

Was your friend's wife coming back from a bar....?

It has nothing to do with having bought one and trying to justify it. If I may be so rude, that's the same sort of dismissive "I know best" BS type argument that led to Brexit in the first place

Compare a Volvo V90 and XC90....the driving position of the latter is a lot higher (whether you value that or not, others do), the interior space is a lot bigger and a lot more practical etc. And I'm not sure "fashion" comes into it - both are the same. The V90 handles better....but is anyone really buying a Volvo for 0.5sec off the 0-60mph time and the ability to throw a wardrobe about a bit more around corners?

If there wasn't demand, Volvo wouldn't be withdrawing estates from the market here.

Nope - getting out at the garage on way to bar!
I don’t intend to rubbish other people’s choices but the SUV has been heavily marketed and is big in the US hence manufactures want to standardise products and we are stuck with them for now. My point is that once people buy an idea it is hard to persuade them otherwise. I didn’t vote for Brexit and certainly will never vote Tory now they have become right wing extremists- in my opinion.
In summary the only advantage cited so far for SUV versus Estate is ‘sitting high up’. Take a look at Passat Estate versus Tiguan - Tiguan is an inverted Tardis! Ditto Q3/Q5 versus A4/A6 Avant .

 

[whitex]

Wonder if Porsche GB will offer us anything?

If they raised prices, should they be expecting a check from you? If not, if they lower prices (via incentives and such), why would you expect compensation for a deal already made?

Cars, much like most goods and services in the world, are on an open marketplace. The value of something is determined purely by how much people are willing to pay for the product. The value of Taycans went down - blame the people who are not willing to pay more. Two years ago Taycans in USA were selling for MSRP + ADM (which was as much as $50K, though typically $10K-$25K). Traditional auto makes hide a lot of price fluctuations behind manufacturer incentives to dealers and dealer markups. This also means the price of cars is different from person to person, depending on their negotiating skills. There is one company this makes it totally transparent due to the fact that they sell direct. You should see some upset people who paid $140K at the peak of the market for a Model S Plaid, which today sells for $90K. The difference is that Tesla just adjusts MSRP, while other guys, like Porsche play the dealer game. Audi eTron GT RS, a close cousin to the Taycan Turbo, has the same MSRP as two years ago, but then you had to pay $10K-$25K over sticker, today you can get then for $37.5K under sticker price - possibly lower if you negotiate well on a car that is not selling.

Welcome to capitalism. Having grown up in a communist country where sticker prices were fixed and rather affordable, I can wholeheartedly say capitalism is better. Why? Because even though goods were affordable, there was none to be had. You cannot break laws of economics, like supply and demand. Everything was sold under the counter. Apartment waiting lists were over 40 years long, and even then you had to have connections not to get bumped further down the list. Cars not as bad, maybe 5 years, but again, you had to know who to bribe or you kept falling down the list.

It wasn’t until I was learning my second language that I realized that growing up, in my native language, we never used the word buy or purchase. Everyone used the word “arrange” instead. You didn’t products, you arranged for products instead. It wasn’t just big tickets items either, it was everything, even toilet paper.

 

[Murph7355]

...
In summary the only advantage cited so far for SUV versus Estate is ‘sitting high up’. Take a look at Passat Estate versus Tiguan - Tiguan is an inverted Tardis! Ditto Q3/Q5 versus A4/A6 Avant .

We should start another thread as none of this has any bearing on Taycan discounts/stock build up.

Your "in summary" is not accurate.

(Also, isn't the Tiguan built on an adaptation of the Golf platform? And the Tourag on the Passat? Apples and Pears are different shocker ).

 

[Hanny]

If they raised prices, should they be expecting a check from you? If not, if they lower prices (via incentives and such), why would you expect compensation for a deal already made?

Cars, much like most goods and services in the world, are on an open marketplace. The value of something is determined purely by how much people are willing to pay for the product. The value of Taycans went down - blame the people who are not willing to pay more. Two years ago Taycans in USA were selling for MSRP + ADM (which was as much as $50K, though typically $10K-$25K). Traditional auto makes hide a lot of price fluctuations behind manufacturer incentives to dealers and dealer markups. This also means the price of cars is different from person to person, depending on their negotiating skills. There is one company this makes it totally transparent due to the fact that they sell direct. You should see some upset people who paid $140K at the peak of the market for a Model S Plaid, which today sells for $90K. The difference is that Tesla just adjusts MSRP, while other guys, like Porsche play the dealer game. Audi eTron GT RS, a close cousin to the Taycan Turbo, has the same MSRP as two years ago, but then you had to pay $10K-$25K over sticker, today you can get then for $37.5K under sticker price - possibly lower if you negotiate well on a car that is not selling.

Welcome to capitalism. Having grown up in a communist country where sticker prices were fixed and rather affordable, I can wholeheartedly say capitalism is better. Why? Because even though goods were affordable, there was none to be had. You cannot break laws of economics, like supply and demand. Everything was sold under the counter. Apartment waiting lists were over 40 years long, and even then you had to have connections not to get bumped further down the list. Cars not as bad, maybe 5 years, but again, you had to know who to bribe or you kept falling down the list.

It wasn’t until I was learning my second language that I realized that growing up, in my native language, we never used the word buy or purchase. Everyone used the word “arrange” instead. You didn’t products, you arranged for products instead. It wasn’t just big tickets items either, it was everything, even toilet paper.

what an interesting view and perspective, made a good read. I still can’t understand why there’s such responses where people seem dismayed that their purchase can now be had cheaper or that depreciation is a surprise.

I think your post says it all where any two cars may not be sold for the same price.

As for depreciation, Taycan is just an expensive luxury vehicle, not a collectors or special limited edition…..it will loose as per 99% of all mainstream cars out there, it’s all boils down to managing expectations, suggest all Taycan owners prepare for 50% retained value after 3 yrs with 8k/10k mileage per year and minimal wear and tear. Any above this then your doing well.

 

[Bognar67]

"if you buy new keep it long" works again.

 

[RGBArgee]

We should start another thread as none of this has any bearing on Taycan discounts/stock build up.

Your "in summary" is not accurate.

(Also, isn't the Tiguan built on an adaptation of the Golf platform? And the Tourag on the Passat? Apples and Pears are different shocker ).

As I started the post maybe I shouldn’t have allowed the distractions !!! Tiguan and Passat are similar market similar price hence the comparison- Toerag is a different animal! Touran is the Golf platform!

 

[Mr.Smith]

Taycan was discounted before the pandemic which falsely and temporary elevated prices.
Porsche Financial always placed a very low residual on the leases for the Taycan because they know it wouldn't hold its value.

Who wants to buy a used EV when repairs can be extremely costly compared to an ICE and must be done by a franchise dealer?

Batteries make all used EVs a problem in the secondary markets.
Ive seen countless people buy cheap used Teslas, then get hit with a $15k bill to replace a battery pack.
This is not the case with a used Toyota/Lexus so they hold their value.

 

[PorscheLimburg]

I didn’t think Taycan prices had increased that much!!
I just saved £25k on a new 911 Turbo S cancelled order built July 2023 so old price. Realistically cars like Taycan, Macan etc are just posh Audis and people should expect them to depreciate at a similar level. 911 is a little different I’m hoping!!
what really gets me is attitude of certain sales people who think you are a captive audience and use dubious techniques to upsell and or threaten the consequences of not buying locally!

911's Don't depriciate as much as other luxury cars. But they still do depriciate quite a lot. If you want to turn a profit on a 911 best buy a 996 now thats in propper condition now.

 

[Fish Fingers]

what an interesting view and perspective, made a good read. I still can’t understand why there’s such responses where people seem dismayed that their purchase can now be had cheaper or that depreciation is a surprise.

I think your post says it all where any two cars may not be sold for the same price.

As for depreciation, Taycan is just an expensive luxury vehicle, not a collectors or special limited edition…..it will loose as per 99% of all mainstream cars out there, it’s all boils down to managing expectations, suggest all Taycan owners prepare for 50% retained value after 3 yrs with 8k/10k mileage per year and minimal wear and tear. Any above this then your doing well.

That's what I always aim for.

I've just had a look at Porsche used values and was actually pleasantly surprised.

Had mine 2+ years, during which RRP has gone up from £84k to £93k.
I've done 18k miles and it's cost 1st service (£450) and 4 tyres (£1000).

Nearly solely home charged at cheap rate (5p-9.5p kw/h).
Which costs about 10—20% of petrol cost in say an M3/M4 (what I would have had). I would also have had to pay road tax of £1565 initial + £570 pa.

M4 servicing is £2.5k over 4 years. Taycan <£1k.

So even though used values have dropped, it's still only part of the equation for me.

I reckon Taycan 'saves' me c£500pm compared to a M3/M4..... £24k over 4 years.
So I'm viewing my real world 'starting point' for depreciation after 4 years at £60k.

Sponsored