Depreciation, I lost money, I’m crying

[WasserGKuehlt]

I remember reading somewhere that Taycans are a loss leader for Porsche.

“loss leader” as in “only 20% margin”, maybe?

Tbf, I’m sure the R&D for the “platform” (drivetrain, for whatever that includes in a BEV) is in the billions, before counting in the new factory. But that was distributed across their Le Mans project, the Formula E effort, the Taycan, Macan EV etc. so it does depend on how they distribute that across model sales.

Looking at sheer numbers, the Taycan appears to be relatively cheaply built, and sold on a large scale (150k units/4ish years), so I am sure it more than paid for its parts.

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[Caraholic]

Got a call from my SA today. Porsche launched a $22,500.00 incentive on Taycans. And his dealership is adding $25,000.00 discounts on top. That’s $47,500.00 of the window sticker of a brand new / never titled Taycan.

What model is that on? Could actually turn into a decent lease.

 

[MAPC]

Interesting article on EV depreciation:
https://autos.yahoo.com/tesla-cars-lose-value-three-195800323.html

 

[whitex]

The depreciation has been disproportionately high on the Taycan vs any other Porsche.

Do you have any statistical data on that? Anecdotally, in decades of owning many cars, the highest percentage depreciation I ever experienced was a 911 C4 which I sold after 2 years. The lowest was a base Honda Civic hatchback, which I also sold after 2 years.

 

[whitex]

Got a call from my SA today. Porsche launched a $22,500.00 incentive on Taycans. And his dealership is adding $25,000.00 discounts on top. That’s $47,500.00 of the window sticker of a brand new / never titled Taycan.

On what MSRP, model year, and how long has it been sitting on the lot? I'm sure it's not a 2024 RWD Taycan selling for $40K.

 

[whitex]

Interesting article on EV depreciation:
https://autos.yahoo.com/tesla-cars-lose-value-three-195800323.html

Bad use of statistics. "Average Used EV price" per brand for a brand that's only been selling cars for about a decade is not a good indicator. Tesla only had expensive Model S at first, then even mode expensive Model X, then 3 and Y came so of course even the average price of a new Tesla went down significantly. This reminds of the articles on Yahoo Finance about how Taycans (and other Porsches) are selling many thousands above MSRP today, because they compared selling prices vs. base (no options) MSRP - a technique which may work well with some cars which don't have many options.

 

[MAPC]

Bad use of statistics. "Average Used EV price" per brand for a brand that's only been selling cars for about a decade is not a good indicator. Tesla only had expensive Model S at first, then even mode expensive Model X, then 3 and Y came so of course even the average price of a new Tesla went down significantly. This reminds of the articles on Yahoo Finance about how Taycans (and other Porsches) are selling many thousands above MSRP today, because they compared selling prices vs. base (no options) MSRP - a technique which may work well with some cars which don't have many options.

I agree that it is definitely not perfect science--but I found it interesting nonetheless.

 

[enzohu]

Got a call from my SA today. Porsche launched a $22,500.00 incentive on Taycans. And his dealership is adding $25,000.00 discounts on top. That’s $47,500.00 of the window sticker of a brand new / never titled Taycan.

who is your SA chuck, would you be willing share his contact

 

[wilho]

Got a call from my SA today. Porsche launched a $22,500.00 incentive on Taycans. And his dealership is adding $25,000.00 discounts on top. That’s $47,500.00 of the window sticker of a brand new / never titled Taycan.

is this for 2024 models before the facelift? We in EU are not getting this much

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