MY25 thoughts - loaner in the house

[A.Mayor]

Never understood how and why brand new models are loaners. Is it marketing? Depreciating is hell for the dealer this way right? Why not only base Macans?

It’s both marketing (manufacturer-to-dealership) incentives and accounting/fiscal consideration.

Dealers have to order a certain number of new cars. Instead of just keeping them in inventory (which can’t be depreciated), manufacturers like Porsche incentive dealers with discounts and reimbursements to put these cars into demo or loaner status (which technically turns them into an asset). Therefore, dealers can sell them faster at lower prices and clear them out, since inventory costs money to keep.

This was true back in 2004 when I was working in marketing at a MB dealership.

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[WuffvonTrips]

Never understood how and why brand new models are loaners. Is it marketing? Depreciating is hell for the dealer this way right? Why not only base Macans?

My one-day loaner was a staff member's company car and I guess it might also be used as a demonstrator.

 

[CaliPorsche]

So... to add to the intent of the thread - my 2020 4S with mission E 21s is in for a slew of recalls (they tell me 4-6 weeks)... and I have a 2025 RWD with the following spec.
Some observations....

1-Looks - not my favorite, prefer old style and def. not my favorite color combo.
2-Acceleration - it feels just as good and punchy as the 4S TBH - tho I have not launched it yet or given it track treatment on HWY.
3-Range - seems way better - did a 240 mile round trip two days ago - in the 4S i can barely make it without a charge if I stay at 75 or below - 100 to 5% - here it went from 90 to 35% on same journey (I was babying it a bit more as new to me).
4-Ride - seems a little softer in both normal and sport ..... but hard to tell, could be wheel/tire change.
5-Soft close doors - blah - who cares.
6-Sportsound - BS waste of time....
7-Active parking .... never will be used now I have tried it ... maybe when I am 90 plus years old.....
8-HUD - I like it - tho I was confused why the ACC and ALK option is not on the tubes - eventually i figured it is on the HUD and therefore not an option on the left tube.

9-Biggest surprise - they have changed the ACC/ALK stalk functionality (why????) - my muscle memory pushes forward for set and accelerate, pulls back for decelerate, pushes up for resume and down for cancel (the 2020 way).. in the 2025 it is push up for set and accelerate, down for decelerate and pull towards you for resume push forward for cancel ..... I use this a lot and it took me ages to figure out I needed to delete my muscle memory ..... I know .... champagne problems .... but when driving highway (which i did within 15 mins of picking it up) it was a little distracting until i figured out what was happening ...

 

[SergeyIndy]

Great review @CaliPorsche, I do agree that the ACC stalk change is terrible and crossed over from the Audi and now on the new Taycans and Macan EVs and not intuitive at all in the usual Audi style. Also, who decided on the confusing Premium Package inclusions (Soft Close, HUD, ..??), making no sense compare to clear J1 I packages (in the US).

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