Big Discounts on new Taycans

[RGBArgee]

Drive the Deal have several new Taycans for sale with circa 10% discount- not great for those of us who bought new a few months ago? Any thoughts? Wonder if Porsche GB will offer us anything?

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[senwar]

I got 14% off on a CT4 order last week, direct with Porsche. Order was close to spec lock and collect late November/early December.

Makes me wonder if something is known/in the offing but was happy to go ahead. Genuinely took no effort at all.

Not sure what models it covered but I had prices on the 4 and 4s with same discount

 

[W1NGE]

Drive the Deal have several new Taycans for sale with circa 10% discount- not great for those of us who bought new a few months ago? Any thoughts? Wonder if Porsche GB will offer us anything?

It is annoying but basically the prices for MY23 are at pre-price increase levels which in my case makes it neutral (March'23).

Of more concern is the dramatic depreciation and a Government policy which has effectively made the decision for most people to defer the transition to an EV. Anyone in a hurry to sell will be hammered right now I fear.

As for Porsche GB - "we're not a charity" - don't give a hoot I'd guess but what they might care about in the long run is the brand devaluation and now effectively 'dumping' hundreds of new cars which most of us have had to wait for (18 months in my case). This smells of pre-registration shenanigans favoured by many lesser marques. Taycan is not in isolation either - dozens of 911s became available.

 

[Murph7355]

I'm not convinced this is "pre-registration" activity. I think it far more likely that people with orders in have cancelled them. Combine that with chunks of good quality used stocks on the market (leases ending? Cost of living squeeze?) and it's going to be tough to sell lots of volume of cars near to 6 figure sticker prices.

It'll be interesting to see if there are complaints of deposits not being returned as this moves forward.

I don't think the govt deferring the hard pinch on ICE by 5yrs will be making much difference either. The illogical changes in VED (not that EVs should forever be exempt...but there are diesels and petrols that will be cheaper to tax post 2025) and the removal of the expensive car supplement might hurt too...though these could prompt people buying a bit earlier I guess.

Final thought for now, but electricity prices are only going one way too, it seems. If you're reliant on the public charging network at all, EVs suddenly aren't that cheap even on "fuel" (though how much that applies to a performance family wagon EV at 6 figures I'm not sure).

Will be interesting to see what Porsche do with production volumes...Aston fell into a similar hole in 2007 with the V8 Vantage. As a buyer it was great. As a seller, not so much. It took a few years for that to calm down to any degree.

 

[Murph7355]

... Wonder if Porsche GB will offer us anything?

A tissue?

Don't hold your breath. Their view will be that the deal was good at the time and the alternatives now aren't apples for apples.

The crazy thing, really, is that over the last 5yrs or so people have got to thinking that Porsches don't depreciate....

 

[RGBArgee]

It is annoying but basically the prices for MY23 are at pre-price increase levels which in my case makes it neutral (March'23).

Of more concern is the dramatic depreciation and a Government policy which has effectively made the decision for most people to defer the transition to an EV. Anyone in a hurry to sell will be hammered right now I fear.

As for Porsche GB - "we're not a charity" - don't give a hoot I'd guess but what they might care about in the long run is the brand devaluation and now effectively 'dumping' hundreds of new cars which most of us have had to wait for (18 months in my case). This smells of pre-registration shenanigans favoured by many lesser marques. Taycan is not in isolation either - dozens of 911s became available.

I didn’t think Taycan prices had increased that much!!
I just saved £25k on a new 911 Turbo S cancelled order built July 2023 so old price. Realistically cars like Taycan, Macan etc are just posh Audis and people should expect them to depreciate at a similar level. 911 is a little different I’m hoping!!
what really gets me is attitude of certain sales people who think you are a captive audience and use dubious techniques to upsell and or threaten the consequences of not buying locally!

 

[W1NGE]

I'm not convinced this is "pre-registration" activity. I think it far more likely that people with orders in have cancelled them. Combine that with chunks of good quality used stocks on the market (leases ending? Cost of living squeeze?) and it's going to be tough to sell lots of volume of cars near to 6 figure sticker prices.

It'll be interesting to see if there are complaints of deposits not being returned as this moves forward.

I don't think the govt deferring the hard pinch on ICE by 5yrs will be making much difference either. The illogical changes in VED (not that EVs should forever be exempt...but there are diesels and petrols that will be cheaper to tax post 2025) and the removal of the expensive car supplement might hurt too...though these could prompt people buying a bit earlier I guess.

Final thought for now, but electricity prices are only going one way too, it seems. If you're reliant on the public charging network at all, EVs suddenly aren't that cheap even on "fuel" (though how much that applies to a performance family wagon EV at 6 figures I'm not sure).

Will be interesting to see what Porsche do with production volumes...Aston fell into a similar hole in 2007 with the V8 Vantage. As a buyer it was great. As a seller, not so much. It took a few years for that to calm down to any degree.

To have 400+ cars of a Porsche model available is simply unheard off - some at ridiculous specifications which most people wouldn't entertain. This (I think) is a collection of stock showroom cars (2 per dealership), a large helping of "we've made it so you can sell it", some cancelled orders, backlog from production delays and a rush to clear the production line for MY24 / MY25 updates. One thing is for sure - we'll never know the truth!

 

[Archimedes]

To have 400+ cars of a Porsche model available is simply unheard off

What? Have you ever heard of the Panamera, Cayenne, or Macan?

There are more of all of those model on dealer lots than Taycans. And if you just go back to normal times in the 5-10 year historical period, there were more than that many 911s and Caymans in stock. When I bought my 2016 Spyder at the very end of the run, there were close to 100 brand new cars on dealer lots. And when I bought my Cayman S and 911S during the prior year, I had at least a dozen of each to choose from on my own dealer’s lot alone.

Currently, my dealer has seven Taycans. They have 18 Cayennes and 36 Macans.

 

[Murph7355]

What? Have you ever heard of the Panamera, Cayenne, or Macan?

There are more of all of those model on dealer lots than Taycans. And if you just go back to normal times in the 5-10 year historical period, there were more than that many 911s and Caymans in stock. When I bought my 2016 Spyder at the very end of the run, there were close to 100 brand new cars on dealer lots. And when I bought my Cayman S and 911S during the prior year, I had at least a dozen of each to choose from on my own dealer’s lot alone.

Currently, my dealer has seven Taycans. They have 18 Cayennes and 36 Macans.

The US may be different to the UK...

This is across all UK approved dealers, but only NEW cars:

• 12 new Macans
• 20 new Cayennes
• 36 718/Boxster
• 74 Panameras
• 109 911s
• 486 Taycans

 

[RGBArgee]

I got 14% off on a CT4 order last week, direct with Porsche. Order was close to spec lock and collect late November/early December.

Makes me wonder if something is known/in the offing but was happy to go ahead. Genuinely took no effort at all.

Not sure what models it covered but I had prices on the 4 and 4s with same discount

What? Have you ever heard of the Panamera, Cayenne, or Macan?

There are more of all of those model on dealer lots than Taycans. And if you just go back to normal times in the 5-10 year historical period, there were more than that many 911s and Caymans in stock. When I bought my 2016 Spyder at the very end of the run, there were close to 100 brand new cars on dealer lots. And when I bought my Cayman S and 911S during the prior year, I had at least a dozen of each to choose from on my own dealer’s lot alone.

Currently, my dealer has seven Taycans. They have 18 Cayennes and 36 Macans.

that’s America where you were sold a faux SUV dream!

 

[slothinker]

The US may be different to the UK...

This is across all UK approved dealers, but only NEW cars:

• 12 new Macans
• 20 new Cayennes
• 36 718/Boxster
• 74 Panameras
• 109 911s
• 486 Taycans

I don't think it would be hard to strike a great deal on a Taycan in the UK. I thought the latest big price increase was ill-timed considering that Tesla is dropping prices quickly. There will always be a place for great cars (of which, I think, Taycan is one) but the number of folks willing to pay a premium probably means that the Taycan will be relegated to a niche market similar to the 911. Too bad.

 

[Archimedes]

The US may be different to the UK...

This is across all UK approved dealers, but only NEW cars:

• 12 new Macans
• 20 new Cayennes
• 36 718/Boxster
• 74 Panameras
• 109 911s
• 486 Taycans

That makes zero sense. I’d strongly question the accuracy of that data. Either it’s wrong or UK Porsche dealers really don’t know their market.

 

[Archimedes]

that’s America where you were sold a faux SUV dream!

Are you referring to the models that keep Porsche in business?

 

[Murph7355]

That makes zero sense. I’d strongly question the accuracy of that data. Either it’s wrong or UK Porsche dealers really don’t know their market.

Straight from the Porsche Approved Used site:

Search new and used cars for sale | Porsche Finder GB

15 cars per page on my screen. 32 and a bit pages of Taycans.

(It is possible I counted/multiplied wrong though).

 

[Archimedes]

I don't think it would be hard to strike a great deal on a Taycan in the UK. I thought the latest big price increase was ill-timed considering that Tesla is dropping prices quickly. There will always be a place for great cars (of which, I think, Taycan is one) but the number of folks willing to pay a premium probably means that the Taycan will be relegated to a niche market similar to the 911. Too bad.

Porsche raised prices across the board, not just the Taycan.

And the Taycan was never intended to be a volume seller like the SUVs. It was targeted to sell like the Panamera, which is even less than the 911. If you recall, original volume estimates were only 10k units, which it exceeded and surprisingly challenged the 911. The Taycan has exceeded all expectations over its first three years of production. Sales are slowing for obvious reasons: end of model run, higher interest rates, and the lumpiness of EV adoption. None of which are surprising. Porsche’s Taycan issues were further compounded by all the delays getting cars to buyers over the last year.

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