Kingske
Well-Known Member
- First Name
- Frank
- Joined
- Jun 6, 2020
- Threads
- 79
- Messages
- 1,431
- Reaction score
- 1,643
- Location
- New Jersey and Colorado, USA
- Vehicles
- 2020 Porsche Taycan 4S, 2024 BMW X3, 2014 BMW 3 GT
Which is why one should avoid having an innovation strategy be driven too much by consumer focus groups...The information I have is that BMW were surprised that most customers were so conservative that the innovative i3 and i8 did not sell as well as they expected so they went back and made their future electric cars look like people were used to so a lot of the innovative engineering was dropped. A shame IMO but there we are.
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