Taycan Sales Declining

[Chas1]

W

Second qtr sales figures for Porsche have been released and Taycan sales continue to decline. Compared to the same period last year, Taycan sales have declined by 35%. That's quite significant. I am starting to wonder if Porsche blaming supply chain issue is still the crux of the decline or there is something else going on? EV's in general are piling up on dealer lots with average days on lots much higher than ICE vehicles. I noticed depreciation on Taycan's being substantial too. Not intend to get into war of words here with anyone as I am a Taycan fan though have not taken the plunge yet but just concerned about Taycan's future. Is the low mileage but higher price the reason? What do you all think?

Wait times are still quoted at 15 months in UK. So demand seems still to be strong. Used low mileage examples in UK are falling off a cliff and represent an absolute bargain imo. In uk these are mostly cars coming off lease and the stagnant economy means they are selling only at a big discount. I just purchased ex-demo car with extra warranty (mamba ??). What-a-car. No question it’s here to stay. With Macan and Cayman EV’s to follow soon Porsche would be mad not to be looking at electrifying the 911. Back in 2014 I purchased my first ev purely on tax breaks. Now I’d buy a Taycan without the tax breaks and in preference to any ICE equivalent. And I’m a lifelong petrol head. Surely I can’t be the only one?

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[Chas1]

It is absolutely perfect for what it is.

Which is not a Porsche. Or the RS6 Avant. Or even a theoretical S6 Allroad.

But is it faster than I need it to be where I usually drive (where the interstate has lots of speed traps that are triggered in the low 70s, and the secondary highways mainly have 50mph or lower speed limits), the interstate handling is serene, the secondary highway handling is reasonably engaging, rear seat comfort is excellent, cargo capacity is massive (despite feeling like you're just driving an ordinary mid-sized sedan), cruising range is close to 600 miles with the OEM tires (though I took a bit of a hit swapping those out to the Michelin CC2 almost immediately), and everything else about it is super comfy (massaging seats really work!), convenient (the automatic retractable cargo cover is wonderfully overdone), etc.
(Only criticism of sort is that the infotainment system often asks me to confirm privacy settings and notifies me that my personal settings have been updated -- at first this was annoying, but then I realized it was a harmless bug. Trivial, yes, but that's all I can think of as a criticism!)

However, the BMW i4 M50 I bought (for my wife, sort of) has made me somewhat of an EV convert, and the 4CT brings together so many tempting elements (with the major drawback being that my closest Porsche dealer is an hour away for any warranty service).
So if the Supercharger network opens up to some combination of BMW, Audi, and Porsche, then my next car will be an EV, although might wait until 2025. (Especially since we've started planning a family cross-country trip for June/July 2024 for which the A6ar will be perfect!)

With 20,000 miles service intervals a Porsche dealership an hour away sounds like a great excuse for a trip out in the Taycan and play some great music!

 

[ukphonebook.com]

Just sold my 2020 4S in anticipation of arrival of new GTS. Perfectly happy with the price it achieved (private sale).

 

[BigBob]

Second qtr sales figures for Porsche have been released and Taycan sales continue to decline. Compared to the same period last year, Taycan sales have declined by 35%. That's quite significant. I am starting to wonder if Porsche blaming supply chain issue is still the crux of the decline or there is something else going on? EV's in general are piling up on dealer lots with average days on lots much higher than ICE vehicles. I noticed depreciation on Taycan's being substantial too. Not intend to get into war of words here with anyone as I am a Taycan fan though have not taken the plunge yet but just concerned about Taycan's future. Is the low mileage but higher price the reason? What do you all think?

Everyone on here obviously has too much money! Taycans are a discretionary £100k+ luxury item. Interest rates are up globally, Most people (in UK anyway's) biggest asset (aka house) is falling in value in nominal and real terms. Short version people generally buying fewer expensive items because of the global slow down.

 

[Jonathan S.]

With 20,000 miles service intervals a Porsche dealership an hour away sounds like a great excuse for a trip out in the Taycan and play some great music!

Yes, regular maintenance an hour away isn’t an issue. I’m thinking though of recalls plus potentially lots of little warranty things, adding up to many long round trip drives taking up entire days, or multiple days if I have to get a loaner and drive back home instead of waiting at the dealer.
Plus when I contacted the general sales manager with my build code to ask about the allocation wait time back in January, he would ghost me until I emailed him again, then his replies were hardly encouraging. Apparently a $130k potential purchase isn’t enough to get his attention.

 

[f1eng]

Now I’d buy a Taycan without the tax breaks and in preference to any ICE equivalent. And I’m a lifelong petrol head. Surely I can’t be the only one?

I’m another. Petrol head since the 60s and made my living designing Formula 1 cars.

No tax breaks for me and I bought the Taycan because I liked everything about driving it.
I hate the inevitable weight and dislike the width but that is all.

 

[f1eng]

Thanks, that made me smile, not sure I have given much hope before!

 

[rich_r]

Same here. I'll probably end up waiting until 2025 to replace my Audi A6 Allroad with an EV.
Especially since by 2024 the wagon EV options from Audi and BMW might become available in the U.S. (although more likely not, alas).
Plus any day now we'll hear the announcement from VAG for Supercharger access in 2024 a la MB, right? (Right?!?)

But if a crazy good deal were available now on a CT4, sure, I could be tempted!
However, I'm not seeing anything like that anywhere -- even if CT4 trade-in offers from dealers are crazy low, those sellers aren't trying to sell their CT4 privately in any significant numbers, and those who are list asking prices the same as dealer CPO listings.
(If am missing something, then please feel free to forward it my way, thanks!)

I'm skeptical as to whether VAG will ever announce superchager support for their vehicles. They do own electrify america, so there will likely be some built-in corporate resistance based on that alone. If they do, my guess is they'll be last to do so. Personally, I dont actually take that many trips that would require public fast charging so it's not a big deal to me either way. FWIW, even today, you can charge CCS cars at certain Tesla superchager locations that are equipped with their "magic dock" (although I dont think they are very widespread)

 

[Jonathan S.]

^ Agreed that VAG will most likely be last. But if everyone else cooperates with capitulates to Tesla, then VAG will be losing out on sales to potential EV owners in North America who want a more reliable charging network. Although Lucid and Kiundesis will also be in a tough spot since their marketing emphasizes the fast charging speed, but they'll be down to 50kW at Superchargers. (And looks like the Magic Dock stations will not be expanded given the planned CCS access at 12k Superchargers in 2024, at least for the companies that have announced agreements so far. All I'm asking for though is W Lebanon NH and St J VT!)

 

[Ztarman]

Maybe the woeful reliability, the red brick of death, HV charger/ heater failures, air conditioning failures, brake failures, steering vibration, the control panel resetting mid drive, and braking down 500m from the porsche garage after a repair have something to do with it? If I sound negative it’s because that’s what’s happened to me in the first 6 months of ownership.

 

[Archimedes]

Maybe the woeful reliability, the red brick of death, HV charger/ heater failures, air conditioning failures, brake failures, steering vibration, the control panel resetting mid drive, and braking down 500m from the porsche garage after a repair have something to do with it? If I sound negative it’s because that’s what’s happened to me in the first 6 months of ownership.

I dunno, I’m 18 months and 12,000 miles in and have had none of those issues. My 4S has been dead reliable. I’d buy one again in a heartbeat.

As far as the market goes, EV adoption is not going to be linear. It’s a huge transition that was bound to have peaks and valleys. The media overreacts because it drives clicks.

 

[xyeahtony]

i dont think taycan sales are declining because of lack of demand. they're declining because porsche is holding onto cars for heaters or leaking batteries and not selling the cars to people waiting months.

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