Ferrari Luce EV

[Dee]

Whoever drives those Ferrari(s) couldn't care less what this forum thinks.
It's a Ferrari, all your points are invalid.
It has magic that's hard to ignore.
Maybe jealousy has something to do with it?
Or is it the hate against the arrogance of Ferrari and his owners?
I would love to own one though.

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[Mr.Smith]

Whoever drives those Ferrari(s) couldn't care less what this forum thinks.
It's a Ferrari, all your points are invalid.
It has magic that's hard to ignore.
Maybe jealousy has something to do with it?
Or is it the hate against the arrogance of Ferrari and his owners?
I would love to own one though.

As someone that was getting a Ferrari but opted for Lamborghini, as well as other exotics and has a ton for friends that are buyers for Ferrari, I can tell you it's the general consensus.

The magic has become less about the car, more about social media competition and finding an investment that can be sold for 10x in the future.

That means someone has a buy a Roma, 296, purosangue, 12cilindri, SF90 for the hope of getting an SP car like the Daytona SP3 they can flip for $16m one day.

That's why all the of the 90s and early 2000s limited Ferraris are shooting up in the value and the new ones keep dropping.

 

[BjörnfromHamburg]

812 for me upon retirement.
Goal is set. Need to drive a V12, when it probably will be "banned by society" by then.

 

[Jasper4S]

I love it so far.

Not sure what the average age here is, but I'm in my mid-thirties, so the future Ferrari owner generation. Maybe it appeals to me because I'm the target audience? All the latest models are just amazing; the new design language is perfect. Since and including Roma, everything is superb.

 

[Dee]

You should see this vid.
That cockpit is just a masterpiece.
That's the way you build proper cockpits, just enough switches and digital gauges in a somewhat retro environment.
Perfect harmony.
I'm just blown away.
Look for yourselves in a more detailed video:

 

[69Mach390]

You should see this vid.
That cockpit is just a masterpiece.
That's the way you build proper cockpits, just enough switches and digital gauges in a somewhat retro environment.
Perfect harmony.
I'm just blown away.
Look for yourselves in a more detailed video:

Interesting.

I’ll wait to see what the final product looks like, but for now that just looks like how a toy cockpit in a driving simulator would look.

I do dig the retro look. But it kind of reminds me of the digital gauges in a 1989 Corvette.

 

[prj]

Hate or love the brand, but the fusion between digital and physical in that interior design is a work of art.

 

[Dee]

I think it's very clever to have an SUV as a first EV for Ferrari cuz most customers, if not all, want an ICE Ferrari.
To me that only sounds logical, of course.
Still, you can't (or don't want to) take your kids to school or doing the groceries in your supercar so taking an SUV is common practice and what would be the ultimate car for that? Exactly, your other Ferrari, the SUV (Ferrari calls it FUV though, Ferrari Utility Vehicle).
That's why the Purosangue does very well.
The Luce is gonna sell well too.
And if the price is right I might consider buying one but then I have to trade in my Taycan and that's not really an option so I hope it'll be very very very expensive.
And ugly.

 

[andb]

The Luce is gonna sell well too.
And if the price is right I might consider buying one but then I have to trade in my Taycan and that's not really an option so I hope it'll be very very very expensive.

Its nothing more than an entry ticket to buy a limited edition. The Ferrari Luce is going to be a sales failure, whether it’s because of the sterile design or the extreme price, I guess we’ll never know.

 

[tigerbalm]

A little more detail on the interior controls.

 

[Dee]

A little more detail on the interior controls.

I have posted that vid already.

 

[TAYC4S]

Totally agree! Whats with that silly black-bar across the fascia?

And the 296 is another model that they cant sell. My friend is newer to the exotic car market, he was promised a 296 Speciale if he got a 296.
He paid full pop for 296 which will be half the price in a couple of years and he wont even get the Speciale.

Same as the new Porsche dealer scam

The 296 is an amazing car however. It really is superb in every way. I agree they take a hit compared to others, but who knows how they will do as they age. There really is no comparison with other Ferraris and the design is beautiful, especially compared to anything newer so far from Ferrari.

 

[ze_shark]

You should see this vid.
That cockpit is just a masterpiece.
That's the way you build proper cockpits, just enough switches and digital gauges in a somewhat retro environment.
Perfect harmony.
I'm just blown away.
Look for yourselves in a more detailed video:

I find it completely incongruous. Industrial designer vanity project. Neo classic exercize completely out of place in a Ferrari, BEV or not. And the puffery around Johnny Ive.

Some people evidently like it, good for them.

 

[Dee]

And the puffery around Johnny Ive.

I don't have any idea who that is as I'm running Android.

 

[babylou66]

An entire career based upon aluminum rectangles with radiused corners.

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