Possible Taycan price cuts

[kort]

FWIW:
https://www.zerohedge.com/markets/porsche-applies-large-markdown-taycan-ev-demand-runs-out-juice

Sponsored

 

[Tooney]

The comments on that zerohedge article are brutal.

 

[kort]

The comments on that zerohedge article are brutal.

it's the internet, people can be brutal when unmoderated

 

[Murph7355]

The comments on that zerohedge article are brutal.

Largely full of uneducated guff.

 

[W1NGE]

Bargains to be had - up to £30K in UK.

I see the next tactic is pre-registration of cars to sell at a discount with only 10 miles on the clock.

Discounting also starting with the Macan EV on new in stock cars - my dealer has 20 or so and all have around £4.5K off list.

Aside from the China impact the penalties on manufacturers in UK not making government enforced targets (22% of total sales to be EV) is forcing manufacturers hands to pre-reg before 31/1/24 and sell at a discount to minimise their penalty exposure.

Depreciation (that old chestnut) goes into uncharted territories as a result.

2025 will be worse as the penalties are steeper and I think the target is 27%.

In summary, the EV market is in a pickle until policies are in place to support both the manufacturers and customers alike.

 

[Grim]

Article talks about 2024 models so I guess MY2024 … so not at all surprising.

Yesales are down but:
- they were probably much higher than Porsche had originally expected
- the Macan EV will also be cannibalising some of the Taycan sales

Porsche also doesn't have the luxury of Ferrari largely ignoring the EV market and I guess being a relatively early (but committed) mover in the EV space is a better place to be than others such as Jaguar / Land Rover who are playing catch up despite being quick off the mark with the I-Pace.

At the end of the day this is not just a Porsche issue and I would imagine their margins are still healthy relative to other manufacturers.

EV adoption has been quicker than most imagined was possible even 5 years ago even if it is slower than we thought it was going to be mid- pandemic. What I think few people predicted was how quickly China would respond with a competitive offering despite lacking in traditional automotive heritage and the fact that this heritage was less important than ability to develop new tech and associated software.

As things stand the Chinese response is mainly impacting Western manufacturers in China and protectionist measures such as tariffs in Europe and US could slow impact elsewhere.

At the end of the day it’s better that Porsche and others have an EV offering which they continue to develop - can you just imagine the impact of Chinese expansion into EVs if western manufacturers were idle? Can you imagine the articles that would be written then? Some commentators just want to have their cake and eat it! Damned if you do, damned if you don’t!

 

[4sCT21]

I've mentioned elsewhere i got £33.5k off my J1.2, 8 miles, I'm the first owner.

But my deal got better as they also threw in the VTS tracker (£522) and 2 free services, so more like £35k off.

They were also giving a lower finance rate through VW finance, which, when compared to brokers was cheaper as the guaranteed future value was higher.

I'm still going to get destroyed by depreciation, so I better enjoy the 4 years ahead!

 

[W1NGE]

Article talks about 2024 models so I guess MY2024 … so not at all surprising.

Yesales are down but:
- they were probably much higher than Porsche had originally expected
- the Macan EV will also be cannibalising some of the Taycan sales

Porsche also doesn't have the luxury of Ferrari largely ignoring the EV market and I guess being a relatively early (but committed) mover in the EV space is a better place to be than others such as Jaguar / Land Rover who are playing catch up despite being quick off the mark with the I-Pace.

At the end of the day this is not just a Porsche issue and I would imagine their margins are still healthy relative to other manufacturers.

EV adoption has been quicker than most imagined was possible even 5 years ago even if it is slower than we thought it was going to be mid- pandemic. What I think few people predicted was how quickly China would respond with a competitive offering despite lacking in traditional automotive heritage and the fact that this heritage was less important than ability to develop new tech and associated software.

As things stand the Chinese response is mainly impacting Western manufacturers in China and protectionist measures such as tariffs in Europe and US could slow impact elsewhere.

At the end of the day it’s better that Porsche and others have an EV offering which they continue to develop - can you just imagine the impact of Chinese expansion into EVs if western manufacturers were idle? Can you imagine the articles that would be written then? Some commentators just want to have their cake and eat it! Damned if you do, damned if you don’t!

These are all Model Year 25 (MY25) cars (new). MY runs from July to July remember and so this year's model won't be until Jul 2025 (MY26).

The fire sale started a year ago with the outgoing J1.1 due to the facelift J1.2 arrival last summer.

No sooner had J1.2 hit the dealers the cycle started over.

My neighbour is picking up a J1.2 demo 4S ST next week for £30K off list!

So quite alarming I'd say.

 

[Tooney]

These are all Model Year 25 (MY25) cars (new). MY runs from July to July remember and so this year's model won't be until Jul 2025 (MY26).

The fire sale started a year ago with the outgoing J1.1 due to the facelift J1.2 arrival last summer.

No sooner had J1.2 hit the dealers the cycle started over.

My neighbour is picking up a J1.2 demo 4S ST next week for £30K off list!

So quite alarming I'd say.

Alarming?

For dealers & Porsche?​

For buyers?​

 

[Uknown]

I don’t know .. I was trying to buy a J1.2 to order and no one has allocations, a couple would submit a demand order with no discounts.. which isn’t of interest to me.

It doesn’t feel like Porsche is trying to sell very hard in my small view of the world..

 

[Grim]

It’s interesting that the approved used J1.2 being advertised seem to be demanding higher prices than the discounts being quoted
- but I guess these are all subject to negotiation too.

I picked up my second J1.1 CT4S ex demo in September when it was only a few months old for more than 40pct off the list price if all options were included — but then these options are all over priced and largely pointless. I suspect other ex demo cars come similarly specced so will also attract big discounts.

It’s not surprising that demand and therefore the amount buyers are prepared to drop on a new Taycan is lower than it was before when it was previously being fueled by low interest rates and supply shortages that artificially reduced the cost of ownership. We also have more competition from Macan EV and other manufacturers such as Polestar, BMW and Audi that have EVs in the wagon/estate category as well as lots of Taycans coming into the used car market as leases end. At the same time prices have sky rocketed (especially when finance costs or realistic depreciation are taken into account on top of the 20pct increase in base price) so naturally discounts have to increase if buyers are to be found.

There is no doubt in my mind that this is an over priced car / luxury car that has a natural level of demand that is lower than we have seen on launch with supply which is still too high - but it’s not alone in being over priced.

 

[Grim]

I do wonder if the big discounts are on ex demo cars as these are heavily discounted / subsidized by Porsche and therefore the hit for the dealer is not that significant?

 

[Kalle_Taycan]

For 2024s. Not that strange as the MY 2025 had a major upgrade.

 

[4sCT21]

I do wonder if the big discounts are on ex demo cars as these are heavily discounted / subsidized by Porsche and therefore the hit for the dealer is not that significant?

Porsche are subsidising. Uk cars hit with £15k fine per car sold under the gov EV mandate 22% sale figure.

 

[4sCT21]

For 2024s. Not that strange as the MY 2025 had a major upgrade.

These are discounts being applied to MY2025 cars, but i was told the truly big discounts ended last month. That of course might not be the case.

Sponsored