Taycan TV Commercial on Sunday Night Football

[SergeyIndy]

I was surprised to see a TV commercial of our amazing Taycan. Is this a new low, that corporate has to spend money on super prime time ads to sell them? For those who may not know what SNF stands for, it is Sunday Night Football between Eagles and Cowboys going on now on NBC in the US. How many eyes have seen it, this is how many "NFL Sunday Night Football: Eagles-Cowboys (8:20p Sun NBC). Prediction: 26.8M per Nielsen, 2.23M per Adobe Analytics, 29.0M overall." This was not cheap to put this up there.

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[gtm]

I was surprised to see a TV commercial of our amazing Taycan. Is this a new low, that corporate has to spend money on super prime time ads to sell them? For those who may not know what SNF stands for, it is Sunday Night Football between Eagles and Cowboys going on now on NBC in the US. How many eyes have seen it, this is how many "NFL Sunday Night Football: Eagles-Cowboys (8:20p Sun NBC). Prediction: 26.8M per Nielsen, 2.23M per Adobe Analytics, 29.0M overall." This was not cheap to put this up there.

I'll admit to being surprised to see this advertisement. Low demand? Some need to sell EVs to offset ICE EPA mileage penalties? I really doubt their potential purchasers need an ad to be aware of the car. Glad to see it as it was well produced visually, but confused as to who thought it was necessary. No other Porsche models mentioned. Weird?

 

[snstevens]

I think it’s a smart move. It’s a competitive market for high-end EV’s and if you can get in front of a lot of eyeballs with an ad like this, you’re going to generate some sales.

 

[irrelevant]

That music is so bad.

 

[whitex]

It will drive some demand, help clear out some inventory. It will also let people know the Taycan starts at $90K, which will grab attention from some folks looking at other EV’s in that range who might prefer a more rare and somewhat exotic looking car to drive. There is bunch of inventory out there of $107K-$112K Taycans when I looked online recently. If refresh is coming, they have extra incentive to move them asap.

 

[RoseyPSU]

That music is so bad.

No love for the Digable Planets?!? They're classic.

 

[RichJ]

I enjoyed seeing the commercial. The Taycans looked great and I liked the music. It was a good break from watching the Eagles playing so poorly.

 

[Avantgarde]

Cheesy ad. I am worried this IPO is totally derailing this company. They are losing focus trying to impress the street on a Q over Q basis. Implemented unrealistic pricing increases now having difficulty selling the car. It used to start at 79K when there was a 7.5K tax incentive. 90K without tax benefit means a 25% price increase. Good luck with that. And there is a real depreciation problem that they need to solve. And take a look at the new Panamera pricing. Now you have to pay for switching to all season tires !? and $1,500 for generic colors like gentian blue named as "dreams"... Just random shit. Pathetic attempts. This company is not in the right direction..

 

[BMonte13]

That music is so bad.

It's interesting because it's the same song from the recent Transformers Rise Of The Beasts movie. Specifically, it's the scene when the Porsche 911 transformer is introduced.

That music is so bad.

 

[DerekS]

That music is so bad.

The hell you say! I was pleasantly surprised by this Digable Planets / Porsche collaboration.

 

[Reg]

Remember that besides selling cars, they are also selling stock.

I think this is aimed far more at selling the stock - look we are also a hot EV company.

 

[OutrightPace]

I like the ad. Obviously, Porsche feels it is needed to move the metal.

As great a car as it is, the Taycan has simply become too expensive relative to its competition. The depreciation playing out on the used market reflects the same issue.

 

[Redhot2474]

Our “options money” going to work…

 

[RingoDingo]

I was at a stoplight the other day when a guy in a landscaping truck mouthed the words "electric Porsche" to his buddy. I'm guessing this was someone otherwise unfamiliar with the vehicle before these ads -- to the uninitiated, this is still a very novel vehicle. Also, I think they need to move some units.

 

[VA_CT]

Saw the ad played again today on TNF ie Thursday Night Football for non NFL football fans

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