Edward
Well-Known Member
- First Name
- Edward
- Joined
- Apr 9, 2021
- Threads
- 5
- Messages
- 116
- Reaction score
- 141
- Location
- Austin, TX
- Vehicles
- 2020 Taycan 4S
Isn't every enthusiast on TaycanForum, Rennlist, etc. a "shill", in that case? Did you get a free hat at the 75th anniversary / Festival of Dreams event hosted by your local dealership? Authentic grassroots marketing is what keeps Porsche so popular among its enthusiasts. Ferrari, arguably, does an even better job because their cars are even less attainable, yet thousands (millions?) of people buy expensive hats, shirts, jackets, etc. to cheer on that brand and its F1 team.Well, indirectly you are. They effectively paid you by giving you a discount on certain travel and experience services and in return you’re basically developing and publishing marketing content for them.
EDIT: I was just thinking about who does the best job of grassroots marketing -- it's gotta be Tesla and their referral program. All of us as Taycan owners have probably seen the rampant fanboy-ism of Tesla owners at some point! How many websites and YouTube channels were started because of this program, and how many of those creators got a free car? Meanwhile, for every free car given away, Tesla sold how many cars at full price? And how much has Tesla spent on Super Bowl ads?
Yeah, I'm kinda in agreement with you on that point. Art is so far outside my wheelhouse that I couldn't tell you if a painting is worth $50 or $50M. It's important to some people, for sure. So back to my point -- how does Porsche broaden its addressable market beyond the traditional car enthusiast demographic?NFTs as art are basically worthless. It was obvious to some from the start.
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